This article will cover:

  • What is a Journey Connection?

  • How to Add a Google Ads Source

  • How to Authorize your Google Ads Account

  • How to Update the Google Ads Tracking Template

  • How to Enable Auto-Tagging in Google Ads 

  • How to Implement Journey’s Dynamic Click Tag


What is a Journey Connection?


A Journey Connection makes ad campaign tracking fast and simple. The Journey Connection to Google Ads is easy to install, configure and use. With a simple wizard interface, you can quickly gain visibility into campaign performance, multi-touch attribution insights into Google Ads interactions throughout the customer journey, and the ability to report on multi-channel ROAS.


How to Add a Google Ads Connection

 

If you have multiple Google Ads Accounts, you will need to add a Source for each account. (For detailed steps on how to add a new Source, see the Adding Sources article.)

 

On the Add Source wizard, be sure to select Google Ads as your Connection type. Set the Channel to Paid Search.

 

How to Authorize Your Google Ads Account

 

To Authorize your Google Ads Account within Journey, follow these steps: 

  1. Open the Google Ads Source card

  2. Click on the Google Ads tab

  3. Input your Google Ads Customer ID into the Client ID field

  4. Set your Google Ads Account Timezone to ensure reporting accuracy

  5. Apply a Start Date for when to begin tracking Google Ads Campaigns

  6. Click Save

  7. Click the Authorize button to sign into your Google Ads Account


How to Update the Google Ads Tracking Template

 

Note that both Google Ads and Journey have a Tracking Template. In order to update the Google Ads Tracking Template, you need to generate a Journey Tracking Template. The Journey Tracking Template allows you to dynamically append the correct campaign ID based on the user's interactions in Google. 

 

To generate the Journey Tracking Template, follow these steps:

  1. Open the Google Ads Source card

  2. Click Generate Tracking Template

  3. Select the Site Objective from the “Generate Tracking Template” wizard

  4. Click Next

  5. Click to select the Active or Passive Tracking Template*

  6. Copy the Tracking Template 

  7. Paste the Tracking Template within the Google Tracking Template

 

*Note: Due to Google’s Parallel Tracking functionality, which affects Active Tracking Templates, the best practice implementation is to use the Passive Tracking Template option. 


To begin tracking Google Ads Campaigns and Ads in Journey, you will need to update the Google Ads Tracking Template. The easiest implementation is to use the Account Level Tracking Template (if no other Tracking Templates are currently being used). By using the Account Level Tracking Template, you will only need to set it up once and it can be used for all of your Campaigns and Ads. However, if you wish to have more granular reporting, we suggest using Objective-level Tracking Templates setup on the Campaign level within Google.

 

To update the Google Ads Tracking Template at the Account Level, follow these steps: 

  1. Navigate to the left Navigation Bar

  2. Click Settings

  3. Click Account Settings

  4. Click Tracking Template

  5. Paste Journey’s Active or Passive Tracking Template in the Google Ads Tracking Template

  6. Click Save


To update the Google Ads Tracking Template at the Campaign Level, follow these steps:

  1. Navigate to the left Navigation Bar

  2. Click Settings

  3. Click Campaign Settings

  4. Select the Campaign(s)

  5. Click Edit

  6. Click Change Tracking Template

  7. Paste Journey’s Active or Passive Tracking Template in the Google Ads Tracking Template

  8. Click Save

 

Note: If you have multiple Google Ads Tracking Templates in place (e.g. if you’re implementing at the Campaign, Ad Group and/or Ad level), please consult with your Journey Client Success Manager.

 

How to Enable Auto-tagging in Google Ads

 

You will need to enable Auto-tagging in order to append the Google Click ID (GCLID) parameter and value key to the Final URL. The GCLID parameter is needed to pull the following metrics into reporting:

  • Keyword Performance

  • Click Cost

 

To enable Auto-tagging in Google Ads, follow these steps: 

  1. Navigate to the left Navigation

  2. Click Settings

  3. Click Account Settings

  4. Tick the Auto-tagging checkbox

  5. Click Save


How to Implement Journey’s Dynamic Click Tag


If you plan to use the Passive Tracking Template option (with URL parameters instead of tracking links), you must implement the Journey Dynamic Click Tag on your Landing Pages. 

 

For a complete setup guide for the Dynamic Click Tag, see the Passive Tracking article.  

 

Important to know:

  • Malformed Tracking Templates: If your Active Tracking Template is malformed in any way, such as missing any of the parameters, Journey will redirect consumers to a 404 page so that your Ad will be paused. This ensures that you have instant feedback in the testing phase of integrating Journey tracking. (Otherwise, invalid links would appear as valid and redirect to the Landing Page, disrupting attribution results.)

 

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