This article will cover:

  • What is a Journey Connection?

  • How to Add a Bing Ads Source

  • How to Authorize Your Bing Ads Account

  • How to Update the Bing Ads Tracking Template

  • How to Enable Auto-Tagging in Bing Ads 
  • How to Implement the Journey Tag


What is a Journey Connection?


A Journey Connection makes ad campaign tracking fast and simple. The Journey Connection to Bing Ads is easy to install, configure and use. With a simple wizard interface, you can quickly gain visibility into campaign performance, multi-touch attribution insights into ad interactions throughout the customer journey, and the ability to report on multi-channel ROAS.

 

How to Add a Bing Ads Source


If you have multiple Bing Ads Accounts, you will need to add a Source for each account. (For detailed steps on how to add a new Source, see the Adding Sources article.)

 

On the Add Source wizard, be sure to select Bing Ads as your Connection type. Set the Channel to Paid Search.

 

How to Authorize Your Bing Ads Account

 

To Authorize your Bing Ads Account within Journey, follow these steps: 

  1. Open the Bing Ads Source card

  2. Click on the Bing Ads tab

  3. Input your Bing Ads Account ID 

  4. Input your Bing Ads Customer ID

  5. Set your Bing Ads Account Timezone to ensure reporting accuracy

  6. Apply a Start Date for when to begin tracking Bing Ads Campaigns

  7. Click Save

  8. Click the Authorize button to sign into your Bing Ads Account


How to Update the Bing Ads Tracking Template


Note that both Bing Ads and Journey have a Tracking Template. In order to update the Bing Ads Tracking Template, you need to generate a Journey Tracking Template. The Journey Tracking Template allows you to dynamically append the correct campaign ID based on the user's interactions in Bing. 

 

To generate the Journey Tracking Template, follow these steps:

  1. Open the Bing Ads Source card

  2. Click Generate Tracking Template

  3. Select the Site Objective from the “Generate Tracking Template” wizard

  4. Click Next

  5. Click to select the Active or Passive Tracking Template

  6. Copy the Tracking Template 

  7. Paste the Tracking Template within the Bing Tracking Template

 

To begin tracking Bing Campaigns and Ads in Journey, you will need to update the Bing Tracking Template. The easiest implementation is to use the Account Level Tracking Template (if no other Tracking Templates are currently being used.) By using the Account Level Tracking Template, you will only need to set it up once and it can be used for all of your campaigns and ads. However, if you wish to have more granular reporting, we suggest using Objective-level Tracking Templates setup on the Campaign level within Bing.

 

To update the Bing Ads Tracking Template at the Account Level, follow these steps: 

  1. Navigate to the left Navigation Bar

  2. Click Shared Library

  3. Click URL Options

  4. Paste Journey’s Active or Passive Tracking Template in the Bing Tracking Template

  5. Click Save

 

To update the Bing Ads Tracking Template at the Campaign Level, follow these steps:

  1. Navigate to the left Navigation Bar

  2. Click on the Campaign

  3. Click Settings

  4. Click Tracking Template

  5. Paste Journey’s Active or Passive Tracking Template in the Google AdWords Tracking Template

  6. Click Save


Note: If you have multiple Bing Tracking Templates in place (e.g. if you’re implementing at the Campaign Group Level of Ad Level), please consult with your Journey Client Success Manager.


How to Enable Auto-tagging in Bing Ads

 

You will need to enable Auto-tagging in order to append the Microsoft Click ID (MSCLKID) parameter and value key to the Final URL. The MSCLKID parameter is needed to pull the following metrics into reporting:

  • Keyword Performance

  • Click Cost

 

To enable Auto-tagging in Bing Ads, follow these steps: 

  1. Navigate to the left Navigation

  2. Click Shared Library

  3. Click URL Options

  4. Tick the Auto-tagging of Click ID checkbox

  5. Click Save

     

How to Implement the Journey Tag


If you plan to use the Passive Tracking Template option (with URL parameters instead of tracking links), the Journey Tag must be implemented on your Landing Pages. 

 

For a complete setup guide for the Journey Tag, see the Passive Tracking article. 

 

Important to know:

  • Malformed Tracking Templates: If your Active Tracking Template is malformed in any way, such as missing any of the parameters, Journey will redirect consumers to a 404 page so that your Ad will be paused. This ensures that users have instant feedback in the testing phase of integrating Journey tracking. (Otherwise, invalid links would appear as valid and redirect to the Landing Page, disrupting test results.)

 

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