This article will cover:

  • What is Passive Tracking?

  • What is the Journey Tag? 

  • How to Generate the Journey Tag

What is Passive Tracking?

Passive Tracking allows you to capture information about users who visit your site via JavaScript code embedded within your website’s pages. This code will collect data points about the customer (e.g. their location and device) and how they got to your website (e.g. a click on an organic search result.) This tracking method will also assist in capturing the customer’s entire journey to a purchase, allowing you to see their interactions across all marketing efforts: paid, owned and earned. 

What is the Journey Tag? 

Journey supports Passive Tracking through use of the Journey Tag. The Journey Tag has the ability to reference URL parameters on your ad’s destination URL or the domain of the page that referred traffic to you – all in order to accurately attribute customer touchpoints to paid campaigns or organic efforts.  

How to Generate the Journey Tag

Generating the Journey Tag will typically be handled by your Implementation Specialist/Marketing Intelligence Consultant during implementation. However, you may find this helpful if you need to begin tracking a new Site. 

To generate the Journey Tag, complete the following steps:

  1. Click on the Action Menu Button 

  2. Navigate to the Tracking section

  3. Click on Generate Click Tag

From the “Generate Click Tag” wizard that appears, complete the following steps:

  1. Set the Pixel Type to Dynamic

  2. Select the Site from the drop-down

  3. Set the Referrer Type to:

    1. “Referrer”– if the tag will be placed on your website

    2. “Page URL”– if the tag will be placed on a third-party’s website

  4. Input your website domain in the Cookie Domain Name field as ‘’

  5. Click Next

  6. Confirm ‘ckmscn’ is set as the Attribution Parameter Name

  7. Confirm ‘ckmc’ is set as the Creative Parameter Name

  8. Confirm ‘ckmcrn’ is set as the Creative Third Party Attribution Parameter Name

  9. Input ‘msclkid’ as the Unique Session Parameter Name

  10. Enable Check Referrer First if you chose Page URL as the Referrer Type but the Campaign, Creative and Unique Session Parameters are within the Referrer

  11. Click Next

  12. Confirm Sub ID parameters are mapped appropriately to capture the reporting parameters you want. Note that the default is set to collect UTM Parameters from Google Analytics in Journey’s S1-S5 reporting parameters 

  13. Click Next

  14. Click on the JavaScript code that is generated to select and copy it

  15. Paste the Journey Tag across all landing pages on your website

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