This article will cover:

  • What are Landing Pages?

  • When to Use Landing Pages

  • Managing Landing Pages: How to Add, Edit, Categorize

  • Applying Landing Pages: To Objectives and Creatives

  • Redirecting Customers Using Targeting: Rules and Geo Targeting

  • How to Report on Landing Pages



What are Landing Pages?


Landing Pages within Journey allow you to easily manage redirecting from Journey tracking links to the appropriate page for the consumer (based on the Creative* the consumer interacted with, the region, device, etc.) 


Landing Pages represent destination pages or confirmation pages: 

  • Destination page: where a consumer is redirected after clicking on an ad, email, etc.

  • Confirmation page: where a consumer is redirected if they've already "converted” – e.g. purchased the product, filled out their information, etc. This serves as a “thank you” page and usually has the same URL as the destination page.


*Note: Creatives are marketing assets that consumers interact with on the web, e.g. banner ads, email HTML, links within a social media post, etc. You can use Creatives to track the performance of these marketing assets. For more information on Creatives and how to add them, please visit the Creatives article. 


When to Use Landing Pages 


Following are some examples of when to utilize Landing Pages:

  • When Creatives should redirect to a distinct Landing Page URL, i.e. an Email Creative geared towards women’s shoes should redirect to the “Shop Shoes” Landing Page instead of the “Home” Page

  • When doing A/B testing on multiple Landing Pages (i.e. format or color scheme of page was different) but the Creative the user interacted with was the same

  • When multiple Landing Pages are optimized for different languages, device/OS, region, etc. but the Campaign and Creative the users interact with are the same



Managing Landing Pages: How to Add, Edit, Categorize


How to Add Landing Pages


To Add a new Landing Page from the Landing Pages tab of the Site card, follow these steps:

  1. Click Add

  2. Assign a unique Name to the Page

  3. In the Landing Page URL field, designate the URL that traffic will redirect to

  4. Select the Page Type: Landing Page, Confirmation Page or Both

  5. Tick the Creative Specific box if this URL should only be available to Creatives

  6. Check the Portal box if Affiliates should have access to this Landing Page in their Portal


To Add a new Landing Page from the Home tab or Objectives tab of the Site card, follow these steps:

  1. Navigate to the Landing Page field section

  2. Click Add to create a new Landing Page

  3. Assign a unique Name to the Page

  4. In the URL field, designate the URL that traffic will redirect to

  5. Select the Type: Landing Page, Confirmation Page or Both


To Add a new Landing Page from a Creative card, follow these steps:

  1. Navigate to the Landing Page field section

  2. Click Add to create a new Landing Page

  3. Assign a unique Name to the Page

  4. In the URL field, designate the URL that traffic will redirect to

  5. Select the Page Type: Landing Page, Confirmation Page or Both

  6. Tick the Creative Specific box if this URL should only be available to Creatives


How to Categorize Landing Pages


Landing Pages can be categorized by Language, Content, Device or Region. This provides greater reporting insight into Landing Page performance, and also enables Affiliates to easily find the Landing Pages that best suit their audience in the Affiliate Portal.


To categorize Landing Pages, follow these steps:

  1. Select the Landing Page

  2. Click Category sub-tab

  3. Tick the box(es) next to Category-Subcategory and Add Selected

  4. Click Add Selected 


After you've Categorized your Landing Page(s) you will see the assigned Category and Subcategory in the Category tab of the selected Landing Page.


If you have a lot of Landing Pages (say 10 or more pages with multiple variations), it can be valuable to create further categorization through custom Subcategories. For example, in the “Devices” Category, you can create Subcategories for “iOS,” “Android,” etc.


To add Subcategories, follow these steps:

  1. Click Setup on the main navigation 

  2. Click Other Lists on the sub-navigation 

  3. Navigate to the Landing Page Categories section

  4. Click Add 

  5. Enter your desired Subcategory name

  6. Map your Subcategory to the relevant Category

  7. Click Update 


How to Edit Landing Pages


From the Landing Pages tab of the Site card, follow these steps:

  1. Select the Name of the Landing Page to edit

  2. Navigate to the Landing Page information section

  3. Update the Name, URL, Type or Creative Specific tickbox

  4. Click on Category tab to update if needed

  5. Click Save


From the Home tab or Objectives tab of the Site card, follow these steps:

  1. Navigate to the Landing Page field section

  2. Click Edit to be redirected to the Landing Pages tab with the Landing Page selected

  3. Update the Name, URL, Type or Creative Specific tickbox

  4. Click on Category tab to update if needed

  5. Click Save


From the Creative card, follow these steps:

  1. Navigate to the Landing Page field section

  2. Click Edit to be redirected to the Landing Pages tab with the Landing Page selected

  3. Update the Name, URL, Type or Creative Specific tickbox

  4. Click on Category tab to update if needed

  5. Click Save


Note: When editing a Landing Page, you will see a list of Linked Items from the Landing Page information section. If you edit the Landing Page, it will affect any Linked Items as well.  



Applying Landing Pages: To Objectives and Creatives


How to Apply a Landing Page to an Objective


Objectives are used to support a range of Campaign groupings, including: goals such as retargeting or awareness; different price formats for CPC and CPA or targeting rules such as region or language.


To create a customized user experience, apply a default Landing Page to each Objective, such as a themed promotional page for your holiday Campaigns. 


To apply a Landing Page to an existing Objective, follow these steps:

  1. Click on the Objectives tab of the Site card

  2. Select the Objective you wish to update

  3. Scroll down to the Landing Page field

  4. Select an existing Landing Page and/or Confirmation Page from the dropdown list – or click Add to create a new Landing Page and URL

  5. Click Save 


For more information on Objectives and how to create them, please visit the Objectives article.  


How to Apply a Landing Page to a Creative


To optimize the customer experience, apply a unique Landing Page to each Creative. For example, an email Creative geared toward a sale on women’s shoes should redirect consumers to the “Shop Sale Shoes” Landing Page URL. 


To apply a Landing Page to a Creative, follow these steps from the Site card:

  1. Click on Creatives 

  2. Click on the Name of the Creative to update

  3. Select an existing Landing Page from the dropdown list – or click Add to create a new Landing Page and URL

  4. Click Save



Redirecting Customers Using Targeting: Using Rules and Geo Targeting


How to Use Rules Targeting to Redirect Customers 


Based on data that Journey recognizes when the consumer clicks on a Campaign Unique Link, Rules Targeting allows you to redirect users to the Landing Page that is most appropriate for them. For example, you can redirect consumers to different Landing Pages based on their device, region, language, and more. 


For more detail and how to set up Landing Pages within Rules Targeting, please visit the Targeting article. 


How to Use Geo Targeting to Redirect Customers


Geo Targeting allows you to redirect consumers to different Landing Pages when Journey recognizes they are from a certain country. For example, if Journey detects someone is located in Mexico, the consumer can be directed to a Landing Page optimized for them in terms of copy, offerings, and/or language. 


For more detail and how to set up Landing Pages within Geo Targeting, please visit the Targeting article.



How to Report on Landing Pages


Journey enables you to report on the performance of the Landing pages, clicks to each Landing Page, resulting conversions, etc.


You can measure Landing Page performance from the Clicks and Macro Events reports, including the Click and Macro Event breakout reports from the Source, Channel, Brand, Site and Campaign Report levels.

  • The Landing Page column will display the Name of the Landing Page associated with the Click or Conversion. 

  • If you click on the Name of the Landing Page, the Site card will open with that Landing Page selected which allows you to see more details such as the URL.

  • If a Landing Page URL is deep-linked within the Campaign Unique Link, the Landing Page column in Reports will display “Custom.”

  • If a click is recorded from a Click Pixel, instead of a redirect through a Campaign Unique Link, the Landing Page column in Reporting will display N/A.


For detailed steps on how to create Custom Reporting Views (such as adding Columns to your Report), please visit the Custom Report Views article.



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