This article will cover:

  • What are Channels

  • How to Access the Channel Report

What are Channels?

Channels are groupings of traffic sources that allow you to organize your data in order to gain meaningful insight into performance and optimization efforts, such as high-cost channels vs. high-ROAS channels. Channels include the following:

  • Affiliate

  • Direct

  • Display

  • Email

  • Offline

  • Organic Search

  • Paid Search

  • Paid Social

  • Social

  • Referral

While Journey manages the Channel groupings, you can manage the traffic sources within each grouping to match the unique needs of your business. For example, you may consider Facebook Ads to be the Display channel instead of the Paid Social channel.

How to Access the Channel Report

To view the performance of your Campaigns grouped by Channels, follow these steps:

  1. Click on the Reports main tab

  2. Click on the Channels sub-navigation tab

  3. Click on the Channel report

From the Channels Report, you can customize your view, including which filters are easily accessible (e.g. date range), which stats are displayed in the columns, and more. For example, you can customize it to always show certain metrics, or filter by “week to date” instead of the default of “today.” You can also create and share “team” report views so everyone is looking at the same report with custom filters, etc. 

Some of the default stats and metrics shown in the Channel report are:

  • Impressions

  • Clicks

  • Conversions

  • Cost

  • Revenue

  • Conversion Rate

  • Assists

Additional metrics available for each report can be found from the Custom Views menu, including:

  • Average Cost

  • Profit

  • Average Order Value

  • Click Thru Rate

For more information on how to customize your reporting view, please visit the Custom Views article.

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