Campaign Card

This article will cover the following:


- Campaign card > Home

   - Campaign card > All Home tab subtabs

- Campaign card > Events

- Campaign card > Exceptions

- Campaign card > Documents

- Campaign card > History



Campaign card > Home


Campaign card > Home

The Home tab on the Campaign card houses 4 sub-tabs:

  • Info
  • Caps
  • Cookies
  • Payouts
  • Pixels

There are also 3 buttons that house specific features:

  • Generate Link
  • Send Creatives
  • Test Campaign



Campaign card > Home > Info

Campaign card > Home > Info

Media Type: This drop down will contain the Media Type chosen while creating the campaign originally.  Depending on your settings, this can be changed by selecting a different Media Type from the drop down.


Offer Contract: Offer Contracts are a variation of the original offer that uses the same conversion pixel. Depending on your settings, the Offer Contract can be changed at any time.  Please review the Offer Contract documentation for more information.


Payout: The payout field defines how much the affiliate is receiving per conversion (or click if the Offer is a CPC).  This can be changed at any time, and the change will be made in real time.


Status: The status can be changed at any time.  The affiliate's traffic will be redirected if their status changes from Active to Inactive or Pending.


3rd Party Name: Third Party Name allows you to associate a different name to the campaign.  This feature is not on by default, and is enabled on an as needed basis.  Please consult your Account Manager for more information on 3rd Party Names.


Notes: Clicking the edit notes hyperlink will direct you to the History tab where you'll be able to add notes to the Campaign card.



Campaign card > Home > Caps

Campaign card > Home > Caps

Pay For Leads: By default this feature is enabled.  This allows for conversions to result in the payment to the affiliate and for their conversion pixel to fire.  This can be unchecked at any time.


Paid Redirects: By default this feature is enabled.  In an offer or vertical redirect situation, CAKE will auto create a campaign for the affiliate if one does not exist for the offer.  If the redirect results in a conversion the affiliate will receive payment.  This can be unchecked at any time.


Expiration Date: Allows a user to set a specific date and time when the campaign will expire.  Once the campaign expires the affiliate's traffic will redirect to the campaign redirect, offer redirect, vertical redirect or global redirect depending on settings in place.


Click Cap: This feature functions the same as the click cap on the offer card.  The largest number of clicks allowed for this campaign should be added here.


Click Cap Interval: From this drop down you are selecting the interval for which you are setting the click cap.  Daily, Weekly, Monthly or Custom.


Send Alert Only (No Redirect): Having this checkbox checked will send you an alert if the click cap has been hit and not redirect any further traffic.


Conversion Cap: This feature functions the same as the Conversion Cap on the Offer card.  The largest number of conversions allowed for this campaign should be added here.


Conversion Cap Interval: From this drop down you are selecting the interval for which you are setting the conversion cap.  Daily, Weekly, Monthly or Custom.


Send Alert Only (No Redirect): Having this checkbox checked will send you an alert if the conversion cap has been hit and not redirect any further traffic.


Redirect Offer: A Redirect Offer can be set at the campaign level.  This redirect takes precedence over all other redirects.


Redirect 404: Having this checkbox checked will redirect traffic to a 404 page if a click or conversion cap is hit.


Campaign card > Home > Cookies


Campaign card > Home > Cookies

Auto Disposition:  (To be used with Pending Conversions only.)  which CAKE will auto approve conversions.


Redirect Domain: If you have redirect domains enabled you will be able to choose from them in this drop down.  Please consult your Account Manager for more information on redirect domains.


Cookie Domain: If you have alternate cookie domains enabled you will be able to choose from them in this drop down.  Please consult your Account Manager for more information on alternate cookie domains.


Disable Upsells: This sets whether this campaign will show or not show upsells on the offer's thank you page and redirect returning users upon previous conversions.


Paid Upsells: When enabled, this allows upsell traffic to result in payment for this traffic.  Note that paid upsells will auto create campaigns.  When disabled, affiliates will not be paid for upsell traffic, therefore not auto creating campaigns.


Clear Session on Conversion: Having this checkbox checked will clear a user's cookies once they convert, thus allowing them to convert over and over on this campaign.



Campaign card > Home > Payouts


Campaign card > Home > Payouts

The Payouts tab allows you to make scheduled price changes for the payout amount.  These scheduled changes will take place at a future date that you select.  

To add a future dated payout:

1. Click the Add button

2. Choose the Start Date and Start Time for when you would like this change to take place.

3. Set the new payout amount, put in any additional notes regarding why you're making this change and click Update.

For more information on the Payouts tab please see the document on Future Dated Payouts.



Campaign card > Home > Pixels


Campaign card > Home > Pixels

Test Link: The Test Link field allows a user to place a specific link that the affiliate has provided for the purpose of testing.  The affiliates test link would override the test link already present on the testing page.  The test link will redirect through the CAKE unique link.


Pixel: This is where a user can place their affiliate's conversion pixel.  Multiple browser pixels can be placed in this text box.  CAKE will inform a user that the pixel "Must be HTTPS" if the SSL feature is enabled on the offer.


Unique Key Hash Type: From this drop down please specify the hash type the affiliate is using on Device IDs.


Postback URL: This is where a user can place their affiliate's server pixel (postback url).  Only one pixel can be placed here.


Postback Delay (ms): Allows a user to specify, in milliseconds, the time between firing a pixel in the Pixel field and the Postback URL Pixel.



Campaign card > Home > Generate Link


Campaign card > Home > Generate Link

Clicking on the Generate Link button will allow you to create a unique link for this affiliate's campaign.

The affiliate and campaign will auto populate.  You will want to select the creative you wish to generate a tracking link for.

On step 2 the link will be displayed next to 'Unique Link'.  The link is composed of your tracking domain, the affiliate's ID, and the creative ID.



Campaign card > Home > Send Creatives


Campaign card > Home > Send Creatives

Clicking on the Send Creatives button will bring you to the send creative wizard.

Contact: Select the contact you are wanting to send the creatives to, or choose all contacts to send the creatives to all contacts associated with this affiliate.

Creative Type: Select the type of creative you are looking to send, or you can send all creative types. (Link, Email, Image or Flash)

Creative: Select the actual creative you are wanting to send, or choose all creatives to send everything.

Once done click Next for a summary page, and Finish to send out the creatives from your global email address.



Campaign card > Home > Test Campaign


Campaign card > Home > Test Campaign

Clicking the Test Campaign button will open a new browser window where you can test the campaign to ensure the conversion pixel is placed properly, and that CAKE is tracking a click and conversion.


Once the testing interface is open, simply follow the instructions:


1. Clear cookies (clears your cookies for this offer and session only - will not clear your computer's cookies)

2. Turn on test mode (will mark these conversions as tests as they come into the system, and will zero out any payments associated to the tests)

3. Click on the tracking link (you'll then be directed to the offer link where you will go through all the steps required to complete a conversion)

4. Clicking the button See The Results, where you will then see the click and conversion information.  This will show you a date and time stamp for both your click and conversion, and will also alert you to wether or not your affiliate's pixel fired as well.



Campaign card > Events


Campaign card > Events


Events is a feature that is not enabled by default.  If Events is enabled, the Events tab will display all events that have been set for the offer.  From here, you can make specific edits for this campaign.  For a complete overview of how to setup Events, please see the Event Settings from our  "How to Track Events" article by clicking here.



Campaign card > Exceptions


Campaign card > Exceptions

The Exceptions tab allows a user to block either subaffiliates or creatives.


Blocked Subaffiliates: This widget allows a user to either add or remove subIDs.  Traffic to the campaign with a value in the s1 parameter of the unique link that matches a value in this widget will redirect to the global redirect.

1. Click the Add button to add a new subID to the blocked list

2. Type the subID.  CAKE will reference any subIDs listed for the affiliate.

3. Choose the subID from the list and click update.


Blocked Creatives: This widget allows a user to either add or remove creatives.  Traffic to the campaign with a value in the c parameter of the unique link that matches a value in this widget will redirect to the global redirect.

1. Click the Add button to add a new creative to the blocked list

2. The drop down will contain all creatives specific to the offer for the campaign.

3. Choose the creative from the list and click update.


Campaign card > Voucher Codes


Campaign card > Voucher Codes

Only available to those CAKE clients who are leveraging eCommerce license add on.  Please see Voucher Code Documentation for more information.



Campaign card > Documents


Campaign card > Documents

The Documents tab allows a user to upload documents specific to this campaign.

To add a document click the Upload Document button > select the type of document you are looking to upload.

Then click Add File and select the file from your hardrive.  Once you've selected your file click the Upload Files button and then Finish.




Campaign card > History


Campaign card > History

The History tab contains an audit trail of all activity pertaining to this campaign.  Similar to all History tabs, this section also allows for notes to be saved which are searchable.