This Article Will Help You

  • Understand the Unique Tracking Link Parameters
  • Generate Tracking Links from the Affiliate Portal


Section 1:  Unique Tracking Link Parameters


Section 1: What are the Unique Tracking Link Parameters?


The CAKE Unique Tracking Link is a Campaign-specific URL that allows affiliates to direct traffic to a Campaign.


This link will have the following parameters:

  • *a:  Affiliate ID
  • *c:  Creative ID
  • p: Price Format. This parameter will not be displayed on CPA Campaigns.
  • s1:  Sub-Affiliate ID only. Values passed in this parameter should be non-unique.
  • s2-s5:  Additional tracking parameters to be used for values such as a click or session id.


Note: Required parameters are noted by an asterisk.


Section 2: How to Generate a Tracking Link


Section 2: How to Generate a Tracking Link

To generate a tracking link in the CAKE Affiliate Portal, complete the following steps:

  1. Click on the Offers sub-tab from the left navigation.
  2. Search for the Offer you wish to generate a tracking link for.
  3. Click on the Offer Name hyperlink to open the Offer card.
  4. Click on the Creatives tab.
  5. Click on the Unique Link for the Creative you wish to use.
  6. Copy the highlighted link or click Send Email to receive it in your inbox.


Note: Each Creative will have a different Unique Link so please use each correctly.