This article will cover the following:
- What a Click Pixel is
- When You would use a Click Pixel
- How to generate a Click Pixel
Section 1: What is a Click Pixel?
A Click Pixel generates a click. When fired, CAKE will track a click just like we do when a Unique Link is clicked on.
We know they are for a specific Campaign because the Affiliate ID is defined in the "a=" parameter and the Creative is defined in the "c=" parameter. These two values, just like a Unique Link, allow us to attribute the action to a specific Campaign.
No difference with a Click Pixel, except this type of Pixel can tell CAKE when a click has occurred as opposed to a conversion.
Section 2: When would I need to use a Click Pixel?
There are a few different reasons why you might want to use a Click Pixel, but the most common use case is for capturing organic traffic.
How does Performance Marketing normally work? You usually distribute unique links to your affiliates and consumers redirect to the landing page through that link. In some cases however, you may want to track consumers arriving at the landing page organically, or directly without clicking on an advertisement.
Section 3: How is it implemented?
Click Pixels live on the page that you wish to track a click.
If consumers are going to http://YourLandingPage.com, and you want to track organic traffic, you will want to place the Click Pixel directly on this page.
It functions within the same principals and rules as a normal unique link as well in regards to cookie days and duplicates. A consumer will only be tracked uniquely the first time they arrive at your page within the allotted cookie days. Any return visits within the cookie days will be considered duplicates.
The image above is intended to illustrate that the Image Pixel will live within the code of your page.
Section 4: How to generate Click Pixels
Unlike conversion pixels, click pixels are generated from the Affiliate main tab as opposed to the Offer card.
Remember, conversion pixels are intended for your advertiser where Click Pixels are intended for your affiliates.
First hover over the Affiliate main tab > slide your cursor down to Pixels > then click Generate Click Pixel.
Once the wizard opens, select the affiliate, campaign and creative. These components will be used to build your Click Pixel.
Then click Next to display your Click Pixel.
Section 5: Attribution
What if a consumer clicks on one of my affiliate's tracking links and redirects to a page that has a Click Pixel on it? Will CAKE track two / duplicate clicks?
This depends on your offer's settings for first touch or last touch.
If your offer has the default setting of first touch, CAKE will not track the Click Pixel and only track the click from the unique link. If your offer has been modified to track last touch, CAKE will always track the click pixel and attribute any conversions to this click.
With that said, it is suggested that you do NOT use last touch while tracking both unique links and a click pixel.