CAKE for Advertisers

Getting Started

• White Label Logo Requirements
• Sending Emails through CAKE
• Email Configuration For Mandrill

Setup and Settings

• How to Add a Campaign
• Affiliate Portal Guide
• Last touch
• Redirect Strategy
• Site: How to test on the Site Level

Affiliate Channel

• Rule Targeting Basics
• GeoTargeting
• Tracking 101 - Impressions
• Offers - Offer Contracts
• Events - Tracking Multiple Actions from a Single Click

Direct & Referral Channels

Cards

• Site Card
• Affiliate Card
• Campaign Card
• Source Card

Ecommerce

• eCommerce: Commerce Pixel
• Affiliate Portal - How to pull an Ecommerce Product Feed
• Voucher Code Configuration, Administration and Reporting
• Ecommerce: Admin Setup and Configuration Guide
• ECommerce Reports

LeadGen

• How To Build A Posting Document
• How to add a Buyer
• Lead Gen - The Basics: The Queue, The Review Queue and the Scrub Queue
• Lead Gen Settings
• Lead Gen: Sending XML As A POST

Mobile

• Session Regeneration

Reporting

• Reporting & Stats