Recent Release Announcements (IMPORTANT) 4

• Action Required: #reqid# Value Format Change Coming Soon
• CAKE + Google Ads Parallel Tracking
• Recommendations for Performance Marketing and Apple’s Intelligent Tracking Prevention 2.0 (ITP)
• CAKE Payment Information - How do I pay my bill to CAKE?

Third Party Integration Settings in CAKE 5

• Third Party Integration Settings
• Using Invoca with CAKE
• Using Optizmo with CAKE
• Forensiq Integration
• Using Anura with CAKE

Getting Started 6

• CAKE Mobile App (iOS and Android)
• Email Configuration For Mandrill
• Integrating with Gmail
• DNS Settings - Updating your Name Servers to Point to CAKE
• White Label CAKE - Logo Requirements

See all 6 articles

Workflow 3

• CAKE Unique Link
• Redirect Strategy
• CAKE Workflow

CAKE Cards 7

• Affiliate Card
• Offer Card
• Campaign Card
• Offer Card - Home Tab
• Lead Card - Lead Information

See all 7 articles

Training Videos 5

• Training 1 - Full Length
• User Interface Basics
• Postback URL Tracking (Server to Server)
• Feature Release - Publish Events
• Affiliate Portal 101

Affiliate Tracking - How To Guides 14

• How to Add an Offer
• How To Set Up A RevShare
• How to Test Campaigns
• How to Troubleshoot Clicks and Conversions
• How to leverage CAKE and Google Pixel Tracking

See all 14 articles

Affiliate Tracking - Tracking Basics 16

• How Do I Track Impressions?
• How Do I Track Clicks?
• How Do I Implement Server-to-Server Tracking?
• Where to update your currency exchange rates
• Request Session ID - Basic and Advanced Info

See all 16 articles

Affiliate Tracking - Offers 8

• How Do I Use the Feature Landing Pages?
• Grouped Offers (One to Many)
• Offers - Offer Contracts
• Offers - Tiers Set Up
• Offers - Blacklists

See all 8 articles

Affiliate Tracking - Beyond Basics 19

• Tokens in third party pixels
• Import Tool - CAKE to CAKE Import
• How Do I Track Events?
• How Do I Setup Rules Targeting?
• The Referral Program

See all 19 articles

Affiliate Portal 5

• How Do I Generate a Tracking Link in the Affiliate Portal?
• Affiliate Portal - How Does The Tracking Link Work?
• What Are Tokens?
• Affiliate Portal Guide
• How Do I Place Conversion Pixels in the Affiliate Portal?

Mobile - App Tracking 5

• CAKE Mobile App for Android OS
• Mobile App Tracking
• Deferred Deep Linking
• iOS SDK
• UDID Best Practices

Mobile - The CAKE Mobile App 2

• CAKE iOS App
• CAKE Android App

Mobile - Android SDK 2

• CAKE Mobile App for Android OS
• Android SDK

Reporting & Accounting 8

• Quickbooks Online Integration
• Accounting Walkthrough
• Reporting Walkthrough
• Custom Payouts Report
• Add Column: Custom Views for Reports

See all 8 articles

Ecommerce - Configuration Guides 3

• Ecommerce: Affiliate Setup and Configuration Guide
• Ecommerce: Admin Setup and Configuration Guide
• Voucher Code Configuration, Administration and Reporting

LeadGen - Basics 11

• CAKE responses to Server/Session Posts
• Scrub Queue - FAQ and Best Practices
• Lead Gen - Finding leads in your instance
• Lead Gen Post Keys
• Custom Fields - Formula Parameters

See all 11 articles

LeadGen - Buyers and Buyer Contracts 10

• How to Add a Buyer Contract - Delivery Schedule
• Buyer Schedule - For all Buyer Contracts
• Host-n-Post: Lead Sale Price Updates When Pixel Fired
• How to Add a Buyer Contract - Delivery Method
• Buyer Contract Condition Formulas

See all 10 articles

LeadGen - Beyond Basics 10

• Leads - Updating a lead via ckm_lead_id
• Session Post (Collecting the Request ID from a Click Pixel)
• Lead Statuses - Post Sale (Returns/Non-Returns)
• List Managers
• Lead Tiers

See all 10 articles

Setup & Settings 7

• Pixel Whitelist
• Tracking Settings
• Granular Permissions Control
• Global Settings
• How to Add New Users

See all 7 articles

Attribution 1

• How to Track Conversions When Safari Blocks 3rd Party Cookies

FAQ & Glossary 4

• Conversion Pixel Variables
• Browser Troubleshooting
• What are Excessive Unique Sub ID's and what to do?
• Login IP Whitelist

**START HERE** 4

• Your API Key and Latest Version Tracker
• Admin API Version Tracker
• API Help: XML Parsing Errors Due To Extended Characters
• Receiving API Response in JSON

ADMIN ACCOUNTING 9

• ACCOUNTING ExportAdvertiserBills API Version 1
• ACCOUNTING ExportAffiliateBills API Version 1
• ACCOUNTING ExportBuyerBills API Version 1
• ACCOUNTING MarkAdvertiserBillAsReceived API Version 1
• ACCOUNTING MarkAdvertiserBillAsSent API Version 1

See all 9 articles

ADMIN ADD 4

• ADD AdvertiserCredit API Version 1
• ADD BuyerCredit API Version 1
• ADD Creative API Version 1
• ADD ManualCredit API Version 1

ADMIN ADDEDIT 33

• ADDEDIT Advertiser API Version 1
• ADDEDIT AdvertiserCreditLimit API Version 1
• ADDEDIT Affiliate API Version 2
• ADDEDIT ApplySuppressionListToOffer API Version 1
• ADDEDIT ApplySharedRulesToOfferContract API Version 1

See all 33 articles

ADMIN AUTH 1

• AUTH Login API Version 2

ADMIN EDIT 1

• EDIT Buyer API Version 1

ADMIN EXPORT 15

• EXPORT Advertisers API Version 6
• EXPORT AffiliateReferrals API Version 1
• EXPORT Affiliates API Version 5
• EXPORT Blacklists API Version 1
• EXPORT BuyerContracts API Version 4

See all 15 articles

ADMIN GET 35

• GET AccountStatuses API Version 1
• GET Advertisers API Version 1
• GET AffiliateTags API Version 1
• GET AffiliateTiers API Version 1
• GET BillingCycles API Version 1

See all 35 articles

ADMIN REPORTS 18

• REPORTS AdvertiserSummary API Version 2
• REPORTS CampaignSummary API Version 5
• REPORTS Caps API Version 4
• REPORTS Clicks API Version 12
• REPORTS CreativeSummary API Version 2

See all 18 articles

ADMIN SIGNUP 6

• SIGNUP Advertiser API Version 1
• SIGNUP Affiliate API Version 4
• SIGNUP GetMediaTypes API Version 1
• SIGNUP GetPriceFormats API Version 1
• SIGNUP GetTrafficTypes API Version 1

See all 6 articles

ADMIN TRACK 16

• TRACK AcceptedDispositions API Version 1
• TRACK ConversionDispositions API Version 2
• TRACK DecryptAffiliateLink API Version 1
• TRACK MassConversionAdjustment API Version 2
• TRACK MassConversionInsert API Version 2

See all 16 articles

DEPRECATED Versions 68

• EXPORT Advertisers API Version 1 (DEPRECATED)
• SIGNUP Affiliate API Version 1 (DEPRECATED)
• AUTH Login API Version 1 (DEPRECATED)
• EXPORT Advertisers API Version 3 (DEPRECATED)
• REPORTS AffiliateSummary API Version 1 (DEPRECATED)

See all 68 articles

ARCHIVED - API Docs (Old Format) 149

• TRACK UpdateConversionPrice API Version 1 (DEPRECATED)
• TRACK UpdateConversionPrice API Version 2
• [Track] UpdateConversion (V1) - Admin
• [Track] UpdateConversion (V2) - Admin
• [Track] DecryptAffiliateLink (V1) - Admin

See all 149 articles

Journey APIs 1

• Conversion FTD Export API Documentation (RESTful)

Getting Started 3

• White Label Logo Requirements
• Email Configuration For Mandrill
• Attribution - What kinds of Attribution Models are there?

Setup and Settings 10

• How to Add a Source
• How to Add a Campaign
• How to Add a Site
• Affiliate Portal Guide
• Last touch

See all 10 articles

Search Channel 3

• Dynamic Click Pixel
• How do I Integrate Bing Ads?
• How Do I Import Google AdWords into CAKE?

Affiliate Channel 8

• Simple A/B Split Testing with Rules
• Rule Targeting Basics
• Sending Emails through CAKE
• First Touch vs. Last Touch
• GeoTargeting

See all 8 articles

Direct & Referral Channels 1

• How to Track Direct & Referred Traffic

Cards 4

• Site Card
• Affiliate Card
• Campaign Card
• Source Card

Ecommerce 6

• eCommerce: Commerce Pixel
• Affiliate Portal - How to pull an Ecommerce Product Feed
• Voucher Code Configuration, Administration and Reporting
• Ecommerce: Admin Setup and Configuration Guide
• ECommerce Reports

See all 6 articles

LeadGen 9

• How To Build A Posting Document
• How to add a Buyer
• Lead Gen - The Basics: The Queue, The Review Queue and the Scrub Queue
• Lead Gen Settings
• Lead Gen: Sending XML As A POST

See all 9 articles

Mobile 1

• Session Regeneration

Reporting 3

• Pixel Log
• Reporting & Stats
• Sankey & Sunburst Reports

Social Channel 2

• Facebook Integration
• Facebook Lead Ads

Welcome & Getting Started! 15

• Getting Up & Running (VIDEO)
• CAKE Basic Workflow
• How To Add A Vertical
• How to Add an Advertiser
• How To Add a New Affiliate

See all 15 articles

The CAKE Basic Interface 48

• The User Interface - Tabs and Search
• The User Interface - Cards
• The User Interface - Wizards
• Advertisers
• Advertisers - Offers

See all 48 articles

CAKE Basic Features 45

• Import Tool - CAKE Basic to CAKE Basic Import
• Advertiser Extended Terms (Offer)
• Creatives - Automatic Image Download
• Email Templates - Add Attachments
• HTML Templates for Image (Banner) Creatives

See all 45 articles

CAKE Basic with Lead Gen 43

• How to Add a Buyer
• How to Add Buyer Contract
• How to Add a Buyer Contract - Delivery Method
• Buyer Doc - How to Add a New Campaign
• Buyer Doc - How to Add a New Offer

See all 43 articles

CAKE Basic with eCommerce 3

• eCommerce (Commerce Intelligence) Conversion Pixel
• CAKE Basic - Commerce Intelligence Setup and Configuration (Affiliate/Publisher)
• CAKE Basic - Commerce Intelligence Setup and Configuration (Admin)

CAKE Basic FAQ 35

• How to Add a Vertical Redirect
• How to Setup Mobile Targeting in CAKE Basic
• How to Test a Specific Creative Link
• How to Set Up RevShares
• How to Track Mobile Applications within CAKE Basic

See all 35 articles

CAKE Basic ADMIN APIs 1

• CAKE Basic API: Admin Technical Documentation

Source Setup 1

• Adding Sources

Paid Search 2

• Journey Connection: Google Ads
• Journey Connection: Bing Ads

Tracking Methods 4

• Active Tracking through Campaign Unique Links
• Passive Tracking With The Journey Tag
• Event Tracking
• Using the Marketing Code Builder

Analytics 3

• Referrer Report
• Channel Report
• Creating Custom Views in Reports

Affiliate Management 1

• Navigating the Affiliate Portal

Campaign Setup 2

• Adding Campaigns
• Generating Campaign Unique Links

Referral 1

• Referral Channel

API 0

Site Setup 5

• Landing Pages
• Creatives
• Objectives
• Events
• Targeting

Social 1

• Journey Connection: Facebook Ads (& Instagram)

Direct 1

• Direct Source