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How to Add a Buyer Contract


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What is a Buyer Contract?


A Buyer Contract is a connection between a Buyer and the Vertical they are purchasing leads from. The Buyer Contract is where you will manage your buyer's delivery schedule, lead filters, caps, lead delivery method, and more. A Buyer in CAKE can have more than one Buyer Contract to manage lead routing.



How to Add a Buyer Contract


To add a Buyer Contract, follow these steps:


  1. Click on the Action Menu icon on the top right of your window
  2. Navigate to the Buyers section
  3. Click Add Buyer Contract to open the wizard
  4. Select the Buyer from the dropdown
  5. Click Next
  6. Insert the Contract Name, e.g. "Buyer Name - Vertical Name"
  7. Select the Vertical from the dropdown
  8. Click Next to review
  9. Click Finish to create the Buyer Contract



Or, if you are currently on the Buyer card, follow these steps: 


  1. Click on the Contracts tab on the Buyer card
  2. Click Add Contract to open the wizard
  3. Insert the Contract Name, e.g. "Buyer Name - Vertical Name"
  4. Select the Vertical from the dropdown
  5. Click Next to review
  6. Click Finish to create the Buyer Contract



Note:

The Max Post Errors field on the Add Buyer Contract wizard will help manage lead routing efficiency by inactivating a Buyer Contract if the number of lead post errors is met, this is a good indicator of an issue on your buyer's end or with the integration. If you do not want to inactivate the Buyer Contract due to post errors, insert "11" as the max post errors amount. 



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