This lesson will explain how to add a Buyer Contract in CAKE.
How to Add a Buyer Contract
There are 2 ways to add a Buyer Contract in CAKE Basic. The C first, is through the hover menu of the Lead Gen Main Tab.
The second is from the Buyer Contract tab of the Buyer Card.
The Add New Buyer Contract Wizard requires all 3 fields - although the last is already populated.
- Contract Name: As with everything else in CAKE Basic, the name of the Buyer Contract is required
- Vertical: Because Buyer Contracts exist to purchase leads, a Vertical from which the Buyer Contract will purchase leads is also required. This cannot be changed once created. This can be narrowed down to purchase from a specific Offer but either way, a Vertical is required.
- Max Post Errors: This is CAKE Basic's effort to keep lead routing efficient by automatically inactivating Buyer Contracts who have x number of successive post failures as indicated on the Buyer Contract. This CAN be changed after a Buyer Contract is created, and please note that if you NEVER want CAKE Basic to auto-inactivate a Buyer Contract, this number should be set to 11 as CAKE Basic only looks at the last 10 posts.
A Buyer can have multiple Buyer Contracts.