This Article Will Help You


  • Learn How to Navigate CAKE's Affiliate Portal
  • Find Available Offers
  • Understand the Offer Card
  • Retrieve Ecommerce Feeds
  • View Reporting
  • Update Account Information
  • Subscribe to Alerts




Section 1: Navigating the Affiliate Portal

Section 1: Navigating the Affiliate PortalZoom: Section 1: Navigating the Affiliate Portal


Once logged into CAKE's Affiliate Portal, you will be directed to the main Dashboard where key information will be displayed. The Dashboard widgets can include the following:

  • Affiliate Referral Link: If your Advertiser has a Referral Program implemented for introducing new Affiliate's to their program, this link will be available to you.
  • Campaign Summary: This widget will show your daily Campaign report where you can filter by date range, timezone, etc.
  • Creative Summary: This widget will display Creative level stats across all of your active Campaigns for the timeframe selected.
  • Performance:   This report widget will provide your revenue earned across a set of pre-determined date ranges.
  • Offer Compliance: If your Advertiser is providing an unsubscribe link and suppression list for your Campaign(s), this widget will appear.
  • Featured Offer: Any new or highlighted Offer chosen by your Advertiser will display for you to review.
  • Bills: If your Advertiser is utilizing CAKE's accounting functionality, this widget will display your bills for current and previous billing periods.

The sub-tabs on the left navigation will allow you to navigate to the grids below:

  • Dashboard: Main login that displays key informational widgets and basic reporting.
  • Offers: This grid will display all Offers that are available to you from your Advertiser as well as active and inactive Campaigns.
  • Feeds: This grid will appear if your Advertiser has available Ecommerce Product Feeds available to you for a specified Campaign.
  • Reports: Basic reporting stats will be available to you for any active or inactive Campaigns.
  • Account Info: This grid will allow you to update your password, timezone, company information and more.
  • Alerts: If your Advertiser has created any traffic or Campaign alerts for you to subscribe to they will be available in this grid.

Note:  From the left navigation panel you will also see your Account Manager's contact information and the most recent Terms and Conditions that have been agreed upon.




Section 2: How to Find Available Offers

Section 2: How to Find Available OffersZoom: Section 2: How to Find Available Offers


An Offer within CAKE is the landing page your Advertiser is driving traffic to in order to promote a product or service to a desired audience. Within the Offer there could be multiple landing pages, price formats, creatives and targeting.

To view available Offers within the Affiliate Portal, click on the Offers sub-tab on the left navigation.  

If you want to refine the Offers list displayed to you, use the search bar and filters on the top of the grid. Search options include:

  • Offer Name
  • Price Format
  • Vertical or Storefront
  • Tags
  • Allowed Countries
  • Status
  • Media Type
  • Minimum and Maximum Payouts

In the Offer grid you will notice a Status column, which will display one of the following per Offer:

  • Active: Campaigns that you are currently running traffic to.
  • Public: Offers that are available to run traffic to immediately.
  • Apply to Run: These Offers will need to be approved by your Advertiser before you are able to run traffic to them. To apply, click on the Offer name hyperlink and complete the steps in the wizard.
  • Inactive: An inactive Campaign will not allow you to access the assets and any traffic running to your Campaign will be redirected elsewhere.
  • Pending: If you have applied to an Apply to Run Offer that has not yet been approved or denied by your Advertiser, this status will appear.

Note: If you are using a different currency than the default, the payout amounts will be italicized. To view the payout amount in the default currency, hover over the amount italicized.




Section 3: The Offer Card

Section 3: The Offer CardZoom: Section 3: The Offer Card


The Offer card will provide all relevant traffic instructions and assets needed to promote the Campaign.

The Basic Info tab on the Offer card will display the following information:

  • Description
  • Restrictions
  • Payout
  • Price Format
  • Vertical
  • Creatives
  • Allowed Media Types

Note:  If this is an Ecommerce Offer, the Brands and Categories section and Product Feed button will be available to you.



The Events Tab

The Events TabZoom: The Events Tab


Events are additional actions that can be tracked before or after the main Conversion point to give greater insight to the customers journey and behavior. If your Advertiser is tracking events, the Events tab will be displayed on the Offer card.

If you would like to place additional pixels to track these Events in your tracking platform as well, you can do so by clicking on the Edit Pixel hyperlink.

From the wizard, you will be able to place a separate Conversion Pixel (HTML, Postback URL) or check the box to Use Campaign Default Pixel which will default to the Conversion Pixel you have placed on the Testing & Tracking tab of the Offer card.




The Creatives Tab

The Creatives TabZoom: The Creatives Tab


The Creatives tab of the Offer card will display all available creatives for your Campaign. Each Creative will have its own ID and Unique Link.

To get Creative assets you can use the following options:

  • Download All Creatives
  • Email All Creatives
  • Get Code
  • Download Zip
  • Send Email
  • Click on Unique Link to copy then paste

Note:  From this tab you are able to preview the creative file by hovering over the eye icon.

If your Advertiser has given you the ability to deep link traffic in order to redirect users to the product page that you are advertising, a custom link builder will be available to you.

To access the link builder, click on the Get Link hyperlink within the Creatives tab of the Offer card.

From this wizard you can pass additional parameters, such as the following:

  • S1 SubAffiliate ID: which should be used to pass Sub-Affiliate ID's only
  • SUB ID 2, 3, 4 and 5: Additional tracking parameters
  • UDID: Unique Device Identifier such as IDFA
  • Destination URL: The product page URL to redirect users to

Note: If you plan to pass dynamic values in the parameters above please use the available tokens from your tracking system.




The Email Tab

The Email TabZoom: The Email Tab


If your Advertiser allows for email traffic on an Offer, the Email tab will provide you with details that are required for use.

According to CAN-SPAM laws, the use of an Unsubscribe Link and up to date Suppression File is mandatory for email marketing.




The Testing & Tracking Tab

The Testing & Tracking TabZoom: The Testing & Tracking Tab



The Marketplace Tab

The Marketplace TabZoom: The Marketplace Tab


If you also have a CAKE instance and your Advertiser has given you access to the Marketplace tab on the Offer card, you will be able to import available Offers and Campaigns directly into your CAKE instance through this wizard.




The Payout Rules Tab

The Payout Rules TabZoom: The Payout Rules Tab


If this is an Ecommerce Offer and your Advertiser has specified unique payouts according to the product feed, a description of the payout and the respective amounts will be displayed here.





Section 4: Retrieving Ecommerce Feeds

Section 4: Retrieving Ecommerce FeedsZoom: Section 4: Retrieving Ecommerce Feeds


If your Advertiser is promoting an Ecommerce Offer, a Product Feed and/or a Creative Feed may be available to you within the Affiliate Portal.

These feeds would be available from the Feeds sub-tab in the left navigation panel.

If you would like build a custom feed for your own system off of the products and/or creatives available to you, click on the Add Feed button from the respective grid.



Product Feed

Product FeedZoom: Product Feed



Creative Feed

Creative FeedZoom: Creative Feed




Section 5: Viewing Reports

Section 5: Viewing ReportsZoom: Section 5: Viewing Reports


While a few reports are displayed in the main Dashboard of the Affiliate Portal, the Reports sub-tab in the left navigation panel holds all reports available to you.

Within the Reports grid, you will find the following:

  • Daily Summary: Overall daily performance with an hourly drilldown option.
  • Campaign Summary: A summary of your campaign stats that is also displayed in the Dashboard.
  • SubAffiliate Summary: This report aggregates your stats by subID (s1). Only the s1 parameter has a stats report, any additional Sub ID fields can be seen in the Click and Conversion reports as a reference.
  • Conversion Report: A detailed report of all Conversions, Events, and Leads you have generated.
  • Click Report: A detailed report of all clicks tracked under your Campaigns.

Note: To export a report to CSV, click the "Export" button in the upper right corner of the report.




Section 6: Updating Account Information

Section 6: Updating Account InformationZoom: Section 6: Updating Account Information


The Account Info sub-tab in the left navigation panel is only visible when logging in with valid affiliate contact credentials. 

This is where you can modify informational fields including: 

  • Company Mailing Information 
  • Basic Payment Information,
  • Traffic Verticals
  • Media Types
  • Contact information
  • Timezone

Note: The timezone feature is available only if your Advertiser has enabled it for you. Report exports will still reflect the Advertiser's server timezone.




Section 7: Subscribing to Alerts

Section 7: Subscribing to AlertsZoom: Section 7: Subscribing to Alerts


The Alerts tab displays any alerts that the client has set up for Affiliates to be able to subscribe to. Affiliates are not automatically subscribed to these and they can be subscribed or unsubscribed to from within this tab. Clicking on the alert name will display the send history for that specific alert and the triggers it was sent for (for example - if it was an expiration alert you would see the individual campaign name and the date sent).