This article will cover:
What Is A Pixel Token?
Pixel tokens, sometimes referred to as macros, enable you, your partners, or 3rd party systems to collect dynamic values in a conversion/event pixel. These values have many purposes but primarily aid in tracking, reporting, validation, and payment.
What Are CAKE's Pixel Tokens?
The following list of tokens are used to pass dynamic values into the Affiliate or 3rd party pixels:
- #price# - Affiliate payout
- #sourceip# - Click IP address
- #ip# - Conversion IP address
- #userid# - Advertisers user identifier passed in u= of the conversion/event pixel
- #eid# - CAKE event ID
- #leadid# - Numeric conversion ID or alpha-numeric Lead ID (when using CAKE's Lead Distribution product)
- #tid# - Advertiser's transaction ID passed in t= of the conversion/event pixel
- #utcunixtime# - conversion timestamp in UNIX format
- #sourcedate# - conversion timestamp in standard format
- #utcunixtime# - click timestamp in UNIX format
- #sourcedate# - click timestamp in standard format
- #convdate# - conversion date in UTC format
- #convunixtime# - conversion date in UNIX format
- #leadtiername# - returns the lead tier name URL encoded (when using CAKE's Lead Distribution product and Lead Tier feature)
- #d# - Day of the year
- #adv1# to #adv10# - Advertiser Sub ID 1 through 10 or adv1= to adv10= of the conversion/event pixel. 500 character limit each
The following tokens are available in CAKE’s Ecommerce product and require an associated product feed:
- #ecsk# - Line Item SKU
- #ecqu# - Line Item Quantity
- #ecpr# - Line Item Price Per Item
- #ecld# - Line Item Discount
- #ecv# - Voucher Code
- #ecc# - Coupon Code
- #eccu# - Order Currency
- #ecd# - Order Discount
- #ecst# - Order Sub Total
- #ectx# - Order Tax
- #ecsh# - Order Shipping
- #ecco# - Shipping Country
- #ecrg# - Shipping Region
- #ect# - Order Total