This article will cover the following:
What is a CAKE Unique Link?
Unless you're also tracking impressions, the CAKE unique link is where tracking begins. Unique links, or tracking links are distributed to your Affiliates for the purpose of redirecting consumers from an advertisment to the intended landing page.
The Domain
Every new CAKE client starts with one tracking domain which is also referred to as a cooke domain. This cookie domain will be used in your conversion pixels and your unique links.
In our example above, http://track.com is the cookie domain.
When an Affiliate's unique link is clicked, CAKE redirects the consumer through CAKE to the offer link. In order for a tracking link to be valid, there are 2 additional required parameters which tell us:
- Who the Affiliate is that generated the click
- What Campaign is this click and potential Conversion related to?
The "a=" Parameter
The "a=" parameter defines the CAKE Affiliate ID and answers #1; Who the Affiliate that generated the click is. In our example above, a=1 is referencing Affiliate ID 1.
The "c=" Parameter
If you have any questions, please reach out to your dedicated CAKE Client Success Manager/Account Manager or contact the CAKE Support Team at support@getCAKE.com.