This article will cover:

  • What is a Source?
  • How to Add a Source
  • Add a New Source Wizard


What is a Source?


A Source is the specific source of traffic.  For example, if your company has an internal media buying team, the specific team would be a Source.  If your company runs traffic through a 3rd party affiliate channel, each specific affiliate would be a Source.


How to Add a Source from the Channels drop-down


Hover over Channels, then hover over Sources, and select "Add Source".  The Add Source wizard will display and walk you through the process.


How to Add a Source from the Channels Sub Tab




From the Channels sub tab, within the Channel grid, select the icon to the left of the Channel that needs a new Source.  Click on the Add Source button in the top right corner. The Add Source wizard will display and walk you through the process.


Add a New Source Wizard



The Add Source wizard will ask for:


  1. Name: This could be "Google" for search traffic, or the name of your specific Affiliate for affiliate sources, etc.
  2. Channel: The Source's channel. If your Source is within Search, Email or Video, a second dropdown will appear giving you the option of selecting a CAKE integration partner.
  3. Status: Select Active, Inactive or Pending.  Traffic cannot be run outside the active status.


Select Next, then Finish to create the Source card.