Track and Report on Buyer Redirects
This document will cover the following:
- What is a Buyer Redirect?
- Tracking Buyer Redirects in CAKE
What is a “Buyer Redirect?"
When a Host-n-Post lead successfully posts to a Buyer in CAKE, the Buyer can choose to send that lead to a specific URL destination of their choice. The redirect URL is provided by the Buyer at the time of when a “Success” response is recorded in CAKE.
Tracking Buyer Redirects in CAKE
When a Host-n-Post lead is sold to a Buyer, the Buyer returns a redirect URL which CAKE takes in and returns within the response to the Affiliate. Instead of redirecting directly to the Buyer-returned URL.
CAKE will do the following:
•Insert a CAKE tracking link with a parameter similar to our ckmrdr parameter which will take in the Buyer-passed redirect URL
•Redirect to the Buyer-passed redirect URL
•If successfully redirected, CAKE will record a 'redirected' status for that lead
•The redirect count and redirect rate columns will be added to all Buyer reports
•Note: Since these redirects are Buyer-related statistics, in order to display this metrics within the Affiliate reports (Affiliate, Offer and Campaign master reports), we will allow the client to map successful redirects to an approved conversion disposition within Setup, to display under the Approved disposition column.
Lead Detail by Buyer report
Lead Gen reports (Master Buyer & all drill-down reports)
•Redirect Rate column : Redirected/Sold
•Redirect count reflected in Approved disposition column
Specifically the following reports/drill-downs:
Buyer > Buyer Contract drill-down
Buyer > Offer drill-down
Buyer > Offer > Campaign drill-down
Buyer > Affiliate drill-down
Buyer > Affiliate > SubAffiliate drill-down
Buyer > Daily drill-down
Buyer > Daily > Hourly drill-down
Buyer > Price drill-down