How to Report on Successful Buyer Redirects for Sold Leads

When a Host-n-Post lead successfully posts to a Buyer in CAKE,  the Buyer can choose to send that lead to a specific URL destination of their choice.  The redirect URL is provided by the Buyer at the time of when a “Success” response is recorded in CAKE.

When a Host-n-Post lead is sold to a Buyer, the Buyer returns a redirect URL which CAKE takes in and returns within the response to the Affiliate. Instead of redirecting directly to the Buyer-returned URL.

CAKE will do the following:

•Insert a CAKE tracking link with a parameter similar to our ckmrdr parameter which will take in the Buyer-passed redirect URL

•Redirect to the Buyer-passed redirect URL

•If successfully redirected, CAKE will record a 'redirected' status for that lead

•The redirect count and redirect rate columns will be added to all Buyer reports

•Note: Since these redirects are Buyer-related statistics, in order to display this metrics within the Affiliate reports (Affiliate, Offer and Campaign master reports), we will allow the client to map successful redirects to an approved conversion disposition within Setup, to display under the Approved disposition column.

Setup Main Tab > Lead Gen Settings > General Settings > Track Buyer Redirects

Lead Detail by Buyer report

•Redirected column

Lead Gen reports (Master Buyer & all drill-down reports)

•Redirected column

•Redirect Rate column : Redirected/Sold

Affiliate reports

•Redirect count reflected in Approved disposition column

Specifically the following reports/drill-downs:

­Buyer

­Buyer > Buyer Contract drill-down

­Buyer > Offer drill-down

­Buyer > Offer > Campaign drill-down

­Buyer > Affiliate drill-down

­Buyer > Affiliate > SubAffiliate drill-down

­Buyer > Daily drill-down

­Buyer > Daily > Hourly drill-down

­Buyer > Price drill-down