This article will cover the following:
The 7 Types of Creatives
Creatives are the advertising assets that a network provides to affiliates for the purpose of generating traffic to their offer. CAKE supports 7 different types of Creatives:
- Link: Simply a link that can be provided to an affiliate that will redirect to the offer link.
- Email: Intended to be used in an email and can be either an HTM, HTML or TXT file. CAKE will dynamically find HREF links in the content of the file for the purpose of replacing them with one of two tokens; #url# or #unsub#.
- Image: CAKE will support any image file type such as a .png, .jpg, .gif etc.
- Flash: Shockwave Files (.swf) should be uploaded for this creative type.
- Text: TXT files should be uploaded here. Similar to the Email Creative, CAKE will dynamically find HREF links in the content of the file to be replaced by the #url# or #unsub# tokens.
- HTML: HTML files should be uploaded here. Similar to the Email and Text Creatives, CAKE will dynamically find HREF links in the content of the file to be replaced by the #url# or #unsub# tokens.
- Video: Upload actual MP4 or MOV files here.
How to add Creatives
Creatives are uploaded at the Offer card level.
Open your Offer card > select the Creatives tab. There are two different import methods of Creatives:
- Add Creative: The Add Creative button is located in the Creative tab of the Offer card and allows for the upload of individual creatives. This import tool supports any of the creative types.
- Batch Creative Upload: The Batch Creative Upload button is also located in the Creative tab of the Offer card and allows for multiple Image or Flash creative types to be uploaded at one time.
Adding a Link Creative
Once you click the Add Creative button you will need to complete the Add a new Creative wizard to create your new creative.
Offer: The offer will pre populate itself into the wizard
Creative Type: Select Link
Status: There are 3 options for creative status
- Active: An active creative is available to all affiliates who have access to this offer. Active creatives redirect traffic to the offer link.
- Inactive: An inactive creative is not available to affiliates in the Affiliate portal. Traffic being sent to an inactive creative will be redirected to the offer redirect, vertical redirect or global redirect depending on settings in place.
- Hidden: A hidden creative is actually an active creative but is not shown to the affiliates in the Affiliate portal. Hidden creatives will need to be sent manually to an affiliate and traffic will redirect to the offer link normally.
Name: This is the unique name of this creative.
If you have any questions, please reach out to your dedicated CAKE Client Success Manager/Account Manager or contact the CAKE Support Team at support@getCAKE.com.