This article will cover the following:
What are Ad Tags?
Ad Tags are alternate coded banners generated from an ad server which do not always include a straight-forward click-through link. In these cases there may be a click-through link (LINK) but when you copy that link into your browser it will not take you to the landing page through that link. Instead most often you'll find that you're taken to the landing page through a redirect link not immediately visible in the ad tag. To make these tags work in CAKE they must be set up slightly differently than your traditional HTML banner. Below are some examples.
Sample Ad Tags
In these sample tags what is consistent is that there is some type of click-through parameter within the image source link. There may or may not be a value populated in that parameter, but it is there and it's necessary to identify that parameter as that will be used to embed our CAKE #url# token modified to accept the dynamically passed redirect link ad tags utilize.
<IFRAME SRC="http://demo.cakemarketing.com/adi/N2436.150800.CAKECLICK/B6838129.2;sz=300x250;click=http://www.cake.com/click.track?CID=225169&AFID=153657&ADID=831834&NonEncodedURL=;ord=[timestamp]?\" WIDTH=300 HEIGHT=250 MARGINWIDTH=0 MARGINHEIGHT=0 HSPACE=0 VSPACE=0 FRAMEBORDER=0 SCROLLING=no BORDERCOLOR="#000000"></IFRAME>
<IFRAME SRC="http://b3.mookie1.com/2/CakeClickB3/Hotels/Club12Q3/CPA/300/1@x90" WIDTH=0 HEIGHT=0 MARGINWIDTH=0 MARGINHEIGHT=0 HSPACE=0 VSPACE=0 FRAMEBORDER=0 SCROLLING=no BORDERCOLOR="#000000"></IFRAME>
<script type="text/javascript">
guh=Math.random()*10000000000000000;
document.write('<scr' + 'ipt src="http://demo.cakemarketing.com/BurstingPipe/adServer.bs?cn=rsb&c=28&pli=5299596&PluID=0&w=300&h=250&ord=xSTAMP&ucm=false&ncu=http://www.cake.com/click.track?CID=226211%26AFID=227277%26ADID=839686%26NonEncodedURL=&ord='+guh+'&ucm=true\"></scr' + 'ipt>');
//-->
</script>
<iframe src="http://view.cake.com/DWO/iview/415955196/direct/01?click=" frameborder="0" scrolling="no" marginheight="0"
<script language="JavaScript" type="text/javascript">
document.write('<a href="http://clk.cake.com/DWO/go/415955196/direct/01/" target="_blank"><img src="http://view.cake.com/DWO/iview/415955196/direct/01?click=" /></a>');
If you have any questions, please reach out to your dedicated CAKE Client Success Manager/Account Manager or contact the CAKE Support Team at support@getCAKE.com.