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How to Add a Vertical

This article covers:

What Is A Vertical?

A Vertical in CAKE allows you to categorize your offers by industry or type of product. The Vertical plays a major role in the redirect strategy and, for lead distribution offer types (Hosted and Host N Post), where lead fields are managed.

How To Add A Vertical 

To add a new Vertical, follow these steps:

  1. Click on the Setup main-tab
  2. Click on the Verticals sub-tab
  3. Click the Add Vertical button
  4. Input the new Vertical Name
  5. Select a Vertical Category from the dropdown
  6. Click Next


Vertical Categories are a higher level of categorization. If you need to add more Vertical Categories, you can do so from the Other Lists sub-tab within the Setup main-tab.


Can I change the vertical on an offer?

    Yes, if it is a 3rd Party offer, you can change the vertical on the Home tab > Info sub tab. On Hosted and H&P offers you can not because it may be tied to specific lead fields.

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