This article will cover the following:
- What Are Host and Post Payment Settings?
- Where to Find These Settings
- The Two Payment Settings
- Payment Behavior Scenarios
What Are Host and Post Payment Settings?
A Host and Post offer in CAKE operates on the premise that a lead must be sold at the time of receipt — meaning there is one opportunity for the Affiliate to be paid for a lead. However, a couple of settings located within the Lead Gen tab of the Offer card control the logic CAKE uses to evaluate if and when the Affiliate is paid for leads.
Where to Find These Settings
The payment and routing settings are located on the Lead Gen tab of the Offer card, in the right-hand panel labeled Host and Post Parameters.
The Host and Post Parameters panel is located on the right side of the Lead Gen tab on the Offer card. It contains the payment and routing settings described in this article. (Re-upload screenshot here from the original article.)
The Two Payment Settings
The two primary settings control Affiliate payment. They both begin with Pay Affiliate... to make them easy to identify:
- Pay Affiliate on Post to CAKE — When enabled, the Affiliate is paid upon a successful lead submission to CAKE, subject to the second setting.
- Pay Affiliate Only When Available Buyers Found — When enabled, payment to the Affiliate is contingent on a Buyer being found for the lead.
The logic behind these two settings is a little complex. The four possible configuration combinations and their payment behaviors are explained below.
Payment Behavior Scenarios
The table below summarizes the four combinations of the two payment settings and their resulting payment behavior.
| Pay Affiliate on Post to CAKE | Pay Affiliate Only When Available Buyers Found | Payment Behavior |
|---|---|---|
| TRUE (default) | TRUE (default) | The Affiliate is paid if a lead is sold to a Buyer. A pixel received after the lead is sold may change the price received for the lead (purchase price) but does not affect the payout to the Affiliate. |
| FALSE | TRUE | CAKE no longer pays the Affiliate on a lead submission alone. The Affiliate is paid only if a pixel is received after the lead is sold. |
| FALSE | FALSE | Dependencies on lead submission and sale are both removed. The Affiliate is paid only if a pixel is received, regardless of whether the lead sells or not. |
| TRUE | FALSE | The Affiliate is paid on an accepted lead post to CAKE regardless of whether the lead sells or not. |
The four scenario screenshots below illustrate each configuration as it appears in the CAKE interface:
The Affiliate is paid when a lead is sold to a Buyer. A pixel received after the sale may change the lead purchase price but does not affect the Affiliate payout. (Screenshot: re-upload from original article.)
CAKE does not pay the Affiliate on submission alone. The Affiliate is paid only when a pixel is received after the lead is sold. (Screenshot: re-upload from original article.)
Dependencies on both lead submission and sale are removed. The Affiliate is paid only when a pixel is received, regardless of whether the lead sells. (Screenshot: re-upload from original article.)
The Affiliate is paid on an accepted lead post to CAKE regardless of whether the lead sells. (Screenshot: re-upload from original article.)
For routing-related settings (Send to Queue, Ping First, Sell Exclusive Only, and Host and Post Timeout), see Understanding Host and Post Routing Settings.
If you have any questions, please reach out to your dedicated CAKE Client Success Manager/Account Manager or contact the CAKE Support Team at support@getCAKE.com.