This article will cover the following:
- What is Impression Tracking?
- How to Generate an Impression Pixel
- How to Manage Impression Cookie Days
- How to Track View Thru Conversions
This article will cover:
What is Impression Tracking?
Impression tracking measures consumers’ views of an advertisement, such as opening an email or viewing a banner image on a webpage. With impression tracking, you can use these additional features:
- View Thru Conversions: This feature allows you to attribute conversions from an impression tracked on a campaign, in addition to clicks.
- CPM Price Format: This allows affiliates to earn their commission for every 1,000 impressions tracked on the campaign.
- Click-Thru Rate: This reporting KPI allows you to measure the effectiveness of the creative by understanding the ratio of consumers who clicked on the creative to reach the landing page.
How to Generate an Impression Pixel
To generate an impression pixel in your CAKE system, follow these steps:
Click on the Action Menu icon on the top right of your window
Scroll down to the
If you have any questions, please reach out to your dedicated CAKE Client Success Manager/Account Manager or contact the CAKE Support Team at support@getCAKE.com.