CAKE API — Campaigns & Creatives

Jeff Olliver

Modified on: Fri, 19 Jun, 2026 at 8:09 PM

This article will cover the following:

Get Campaigns
Create Campaign
Update Campaign
Get Creatives
Get Landing Pages

Why use this API?
Use the Campaigns API to automate campaign creation when affiliates are approved for offers, retrieve tracking links programmatically, update campaign creatives in bulk, or sync campaign status changes from external systems.

Authentication: All CAKE API requests require your api_key parameter. Find yours under Setup → System Access → API Keys.

Overview

A Campaign is the unique tracking relationship between an affiliate and an offer — when an affiliate is approved to promote an offer, a campaign is generated that produces a unique tracking link. Creatives are promotional assets (banner ads, text links, email copy) assigned to campaigns. Landing Pages are destination URLs affiliates drive traffic toward. Together these form the core infrastructure through which CAKE routes traffic and attributes revenue.

Key Concepts

Campaign — Links a specific affiliate to a specific offer. Generates the affiliate's tracking link.
Tracking Link — Unique URL encoding affiliate ID, offer ID, and campaign parameters for attribution.
Display Link Type — How the tracking link is formatted: standard, encoded, or vanity/white-label.
Sub Affiliate — Additional tracking dimension appended to the campaign tracking link.
Campaign Status — active, paused, deleted. Only Active campaigns record clicks.
Creative Status — active, paused, deleted. Determines availability for campaign assignment.

Available Actions

Get Campaigns

Retrieves campaigns matching the filter criteria. Use to audit active campaigns, pull campaigns for a specific affiliate or offer, or retrieve tracking links in bulk.

When to use: Sync campaign data into an external affiliate dashboard; audit which affiliates are running which offers; export tracking links.

GET /api/2/campaigns.json

Parameter	Type	Required	Description
api_key	string	Yes	Your CAKE API key.
campaign_id	integer	No	Filter to a single campaign.
offer_id	integer	No	Filter campaigns for a specific offer.
affiliate_id	integer	No	Filter campaigns for a specific affiliate.
campaign_status	string	No	`active` \| `paused` \| `deleted`
start_at_row	integer	No	Pagination offset. Default 1.
row_limit	integer	No	Max records. Default 100, max 5000.

Sample request

GET https://yourdomain.cakemarketing.com/api/2/campaigns.json?api_key=YOUR_API_KEY&offer_id=12345&affiliate_id=67890&campaign_status=active&start_at_row=1&row_limit=50

Sample response

{
  "request_status": "Success",
  "response": {
    "campaigns": [
      {
        "campaign_id": 98001,
        "offer_id": 12345,
        "offer_name": "Auto Insurance Quote - US",
        "affiliate_id": 67890,
        "affiliate_name": "MediaBridge Partners",
        "campaign_status": "active",
        "tracking_link": "https://yourdomain.cakemarketing.com/rd/r.php?sid=98001&aff_id=67890",
        "creative_id": 4421,
        "sub_affiliate": "email_blast_june",
        "date_created": "2026-01-15T09:00:00Z"
      }
    ],
    "total_rows": 1
  }
}

Create Campaign

Creates a new campaign linking an affiliate to an offer. Use to programmatically approve affiliates and generate tracking links without navigating through the CAKE UI.

When to use: Automate affiliate-to-offer approval workflows; generate tracking links programmatically when affiliates meet approval criteria.

POST /api/2/campaign.json

Parameter	Type	Required	Description
api_key	string	Yes	Your CAKE API key.
offer_id	integer	Yes	Offer to create the campaign under. Must be active.
affiliate_id	integer	Yes	Affiliate to approve for the offer.
display_link_type_id	integer	No	1=Standard, 2=Encoded, 3=Vanity tracking link format.
creative_id	integer	No	Default creative to assign.
landing_page_id	integer	No	Default landing page to assign.
sub_affiliate	string	No	Pre-populate the s1 value for this campaign.
coupon_code	string	No	Coupon code to attach.

Sample request

POST https://yourdomain.cakemarketing.com/api/2/campaign.json

{
  "api_key": "YOUR_API_KEY",
  "offer_id": 12345,
  "affiliate_id": 67890,
  "display_link_type_id": 1,
  "creative_id": 4421
}

Sample response

{
  "request_status": "Success",
  "campaign": {
    "campaign_id": 98002,
    "campaign_status": "active",
    "offer_id": 12345,
    "affiliate_id": 67890,
    "tracking_link": "https://yourdomain.cakemarketing.com/rd/r.php?sid=98002&aff_id=67890",
    "date_created": "2026-06-19 09:45:00"
  }
}

Update Campaign

Updates a campaign's status, creative, or landing page. Use to pause campaigns when offers expire, swap creatives, or activate campaigns on a schedule.

When to use: Bulk-pause campaigns when an offer expires; rotate creatives across all campaigns for an offer; activate pending campaigns on a schedule.

POST /api/2/update_campaign.json

Parameter	Type	Required	Description
api_key	string	Yes	Your CAKE API key.
campaign_id	integer	Yes	ID of the campaign to update.
campaign_status	string	No	`active` \| `paused` \| `deleted`
creative_id	integer	No	New creative to assign.
landing_page_id	integer	No	New landing page to assign.

Sample request

POST https://yourdomain.cakemarketing.com/api/2/update_campaign.json

{
  "api_key": "YOUR_API_KEY",
  "campaign_id": 98001,
  "campaign_status": "paused",
  "creative_id": 4422
}

Sample response

{
  "request_status": "Success",
  "campaign": {
    "campaign_id": 98001,
    "campaign_status": "paused",
    "creative_id": 4422
  }
}

Get Creatives

Retrieves creative assets associated with an offer. Use to enumerate available creatives before assigning to a campaign.

When to use: Retrieve all banner/text link options for an offer before creating or updating a campaign.

GET /api/2/creatives.json

Parameter	Type	Required	Description
api_key	string	Yes	Your CAKE API key.
creative_id	integer	No	Filter to a specific creative.
offer_id	integer	No	Filter creatives for a specific offer.
creative_type_id	integer	No	Filter by creative type (1=Banner, 2=Text Link, 3=Email, 4=HTML).
creative_status	string	No	`active` \| `paused` \| `deleted`

Sample request

GET https://yourdomain.cakemarketing.com/api/2/creatives.json?api_key=YOUR_API_KEY&offer_id=12345&creative_status=active

Sample response

{
  "request_status": "Success",
  "creatives": [
    {
      "creative_id": 4421,
      "creative_name": "Banner 300x250",
      "creative_type": "Banner",
      "offer_id": 12345,
      "creative_status": "active",
      "width": 300,
      "height": 250
    }
  ]
}

Get Landing Pages

Retrieves landing pages associated with an offer. An offer can have multiple landing pages enabling A/B testing and geo-targeted routing.

When to use: Enumerate landing page options for an offer before creating a campaign or setting up A/B testing.

GET /api/2/landing_pages.json

Parameter	Type	Required	Description
api_key	string	Yes	Your CAKE API key.
landing_page_id	integer	No	Filter to a specific landing page.
offer_id	integer	No	Filter landing pages for a specific offer.
landing_page_status	string	No	`active` \| `paused` \| `deleted`

Sample request

GET https://yourdomain.cakemarketing.com/api/2/landing_pages.json?api_key=YOUR_API_KEY&offer_id=12345&landing_page_status=active

Sample response

{
  "request_status": "Success",
  "landing_pages": [
    {
      "landing_page_id": 881,
      "landing_page_name": "Main LP - US",
      "offer_id": 12345,
      "url": "https://safedrive.example.com/quote",
      "landing_page_status": "active"
    }
  ]
}

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If you have any questions, please reach out to your dedicated CAKE Client Success Manager/Account Manager or contact the CAKE Support Team at support@getCAKE.com.

This article will cover the following:

Overview

Key Concepts

Available Actions

Get Campaigns

Create Campaign

Update Campaign

Get Creatives

Get Landing Pages

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