This article covers:

  • Finding Tokens in CAKE
  • Basic Tokens
  • Offer Links Only
  • Conversion Pixels Only
  • Creatives Only

Tokens can be used in several ways to pass dynamic information from CAKE to landing pages and 3rd party Pixels. Tokens can be used in Offer Links and 3rd Party Pixels. If you are looking for Response Tokens for the LeadGen portion of CAKE, please see: LeadGen Buyer Contracts; Response Tokens.


Finding Tokens in CAKE


Hover over your Setup Navigation link and scroll to Show Tokens. The CAKE tokens window will display.




Basic Tokens:


Affiliate ID: #affid#


Offer ID: #oid#


Campaign ID: #campid#


Creative ID: #cid#


Sub ID 1: #s1#


Sub ID 2: #s2#

Sub ID 3: #s3#

Sub ID 4: #s4#


Sub ID 5: #s5#



Request ID: #reqid#

UDID ID: #udid#

Visitor ID: #vstid#


Offer Links Only:


click_id: #clkid#



CKMRDR: #ckmrdr#
:<http://fallbackurl.com>#


Conversion Pixels Only:


Transaction ID: #tid# 


Lead ID: #leadid#


Price (Affiliate Payout): #price#

Click IP: #sourceip#


Conversion IP: #ip#


Conversion UNIX timestamp: #utcunixtime#

Conversion timestamp: #sourcedate# (ie. 2013-11-12T13:04:27.5670000)

Request ID: #reqid#



Creatives Only



Creatives Only:

Unique URL: #url#


Unsub Link: #unsub#

Unique URL (URL encoded): #url<e>#

Unique link creative ID: #url<c=creative_id>#

Unique link creative ID (Url Encoded): #url<e&c=creative_id>#

CAKE to CAKE Creative ID assignment: c=#tpcrid:7777#

Date Now for Custom Fields: #date_now# - 1/31/2012 5:17:43 PM