Tracking

Attribution

• Understanding First Touch vs. Last Touch Attribution
• A Guide to CAKE's Multi-Touch Attribution Models

Best Practices

• Best Practices for Conversion Tracking on Safari ITP
• Best Practices for Conversion Tracking on Google Chrome 80
• Best Practices for Conversion Tracking on Google Chrome 80 (Video)
• How to Track Google Ads with Parallel Tracking Enabled
• Best Practices for Conversion Tracking Without Third-Party Cookies

Clicks

• How to Deep Link to a Product Page
• How to Setup Direct Linking in CAKE

Conversions

• How to Whitelist Conversion Pixel IP Addresses
• How to Use Global Pixels in CAKE
• How to Implement Server-to-Server Tracking Using a Postback URL
• CAKE's Advanced Click Architecture 2022
• How to Configure CAKE's Postback Fallback Conversion Tracking

Leads

• Understanding CAKE Responses to a Server or Session Posted Lead
• How to Update Lead Revenue Using a Conversion Pixel
• How To Server Post Leads In JSON
• How To Session Post Leads In JSON

TroubleShooting

• How to Navigate the Conversion Pixel Log
• How to Troubleshoot Click and Conversion Discrepancies
• Troubleshooting Click Discrepancies with your Partners

URL Tokens

• How to Use URL Tokens to Send Dynamic Values

Caps

Partner Integrations

• How To Integrate With Everflow
• How To Integrate With TUNE
• How To Integrate With CAKE