This article will cover:
- What is a CAKE Tracking Link?
- How to Generate Tracking Links and Send Manually via the Campaign Card
- How to Send Creatives and Tracking Links to Affiliates via the Campaign Card
- How to Generate Tracking Links and Send Manually via the Action Menu
- How to Send Creatives and Tracking Links via the Action Menu
What is a CAKE Tracking Link?
The CAKE Tracking Link also referred to as a Campaign Unique Link, is a Campaign- and Creative-specific URL that allows affiliates to redirect traffic to an Offer, and provides the advertiser or network with detailed performance metrics and accurate attribution for conversions and revenue generated.
How to Generate Tracking Links and Send Manually via the Campaign Card
To generate an affiliate's tracking link and send it manually to your partner, follow these steps from the Campaign card:
Click the Generate Link button from the Home tab
Validate the Affiliate and Campaign are correct
Select the Creative from the dropdown
Click Next
Click on the Unique Link to copy and send manually to your Affiliate (via email, chat, etc.)
How to Send Creatives and Tracking Links to Affiliates via the Campaign Card
To send a CAKE Creative Pack, including tracking links and creative files to your affiliate, follow these steps from the Campaign card:
Click on the Send Creatives button from the Home tab
Select the Contact or All Contacts for the affiliate contacts you want to email
Select the Creative Type or All Creative Types to email to the Affiliate
Select the Creative or All Creatives
Click Next to email the Creative Pack
Note:
Your affiliate must have a contact with a deliverable email address before you can send a Creative Pack.
How to Generate Tracking Links and Send Manually via the Action Menu
To generate an affiliate's tracking link and send it manually to your partner, follow these steps from the CAKE Admin Portal:
Click on the Action Menu Icon on the top right of your window
Navigate down to the Tracking section
Click on the Generate Unique Link option
Select the Affiliate from the dropdown
Select the Campaign from the dropdown
Select the Creative from the dropdown
Click Next to generate the link then copy and paste to send to your partner
How to Send Creatives and Tracking Links via the Action Menu
To send a complete CAKE Creative Pack, including tracking links and creative files, to your affiliate, follow these steps from the CAKE Admin Portal:
Click on the Action Menu Icon on the top right of your window
Navigate down to the Campaigns section
Click on the Send Creative Pack option
Select the Contact or All Contacts for the affiliate contacts you want to email
Select the Creative Type or All Creative Types to email to the affiliate
Select the Creative or All Creatives
Click Next to send the Creative Pack
Note:
Your affiliate must have a contact with a deliverable email address before you can send a Creative Pack.
FAQ
How do I modify the Creative Pack email that is sent to my affiliates?
You can modify Email Templates within the Email Templates tab of Setup.