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How to Generate Tracking Links and Send Creatives to Affiliates

This article will cover:




What is a CAKE Tracking Link?


The CAKE Tracking Link also referred to as a Campaign Unique Link, is a Campaign- and Creative-specific URL that allows affiliates to redirect traffic to an Offer, and provides the advertiser or network with detailed performance metrics and accurate attribution for conversions and revenue generated.




To generate an affiliate's tracking link and send it manually to your partner, follow these steps from the Campaign card:


  1. Click the Generate Link button from the Home tab

  2. Validate the Affiliate and Campaign are correct 

  3. Select the Creative from the dropdown

  4. Click Next

  5. Click on the Unique Link to copy and send manually to your Affiliate (via email, chat, etc.)




To send a CAKE Creative Pack, including tracking links and creative files to your affiliate, follow these steps from the Campaign card: 


  1. Click on the Send Creatives button from the Home tab

  2. Select the Contact or All Contacts for the affiliate contacts you want to email

  3. Select the Creative Type or All Creative Types to email to the Affiliate

  4. Select the Creative or All Creatives 

  5. Click Next to email the Creative Pack


Note:

Your affiliate must have a contact with a deliverable email address before you can send a Creative Pack.




To generate an affiliate's tracking link and send it manually to your partner, follow these steps from the CAKE Admin Portal: 


  1. Click on the Action Menu Icon on the top right of your window

  2. Navigate down to the Tracking section

  3. Click on the Generate Unique Link option

  4. Select the Affiliate from the dropdown

  5. Select the Campaign from the dropdown

  6. Select the Creative from the dropdown

  7. Click Next to generate the link then copy and paste to send to your partner




To send a complete CAKE Creative Pack, including tracking links and creative files, to your affiliate, follow these steps from the CAKE Admin Portal: 


  1. Click on the Action Menu Icon on the top right of your window

  2. Navigate down to the Campaigns section

  3. Click on the Send Creative Pack option

  4. Select the Contact or All Contacts for the affiliate contacts you want to email

  5. Select the Creative Type or All Creative Types to email to the affiliate

  6. Select the Creative or All Creatives 

  7. Click Next to send the Creative Pack


Note:

Your affiliate must have a contact with a deliverable email address before you can send a Creative Pack.



FAQ


How do I modify the Creative Pack email that is sent to my affiliates?

    You can modify Email Templates within the Email Templates tab of Setup.



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