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How to Generate Tracking Links and Send Creatives to Affiliates

This article will cover:

What Is A CAKE Tracking Link?

The CAKE Tracking Link is a campaign specific URL that allows affiliates to redirect traffic to an advertiser's offer/landing page. The link is used to track clicks and provides attribution for any subsequent conversions from that traffic.

To generate a CAKE Tracking Link from the Campaign Card, follow these steps:

  1. Click on the Home tab of the Campaign Card

  2. Click the Generate Link button

  3. Validate the Affiliate and Campaign are correct 

  4. Select the Creative from the dropdown

  5. Click Next

  6. Click on the Unique Link to copy

To send a complete Creative Pack, which includes both CAKE Tracking Links and Creative Files, follow these steps: 

  1. Click on the Home tab of the Campaign Card

  2. Click on the Send Creatives button

  3. Select the Contact or All Contacts for the affiliate contacts you want to email

  4. Select the Creative Type or All Creative Types to email to the Affiliate

  5. Select the Creative or All Creatives 

  6. Click Next to email the Creative Pack


Your affiliate must have a contact with a deliverable email address before you can send a Creative Pack.

Additional Methods Via The Action Menu

As an alternative to the methods outlined above, you can also generate a CAKE Tracking Link or send a Creative Pack

from the Action Menu. The Action Menu opens from the three vertical dots in the top right corner of your screen.


How do I modify the Creative Pack email that is sent to my affiliates?

    You can modify Email Templates within the Email Templates tab of Setup.

How do I only send the email creatives to my affiliate?

    The Send Creative Pack wizard provides a filter to select specific Creative Types.

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