This article will cover:
- What Is A CAKE Tracking Link?
- How To Generate A CAKE Tracking Link From The Campaign Card
- How To Send Creatives And Tracking Links From The Campaign Card
- Additional Methods Via The Action Menu
- FAQ
What Is A CAKE Tracking Link?
The CAKE Tracking Link is a campaign specific URL that allows affiliates to redirect traffic to an advertiser's offer/landing page. The link is used to track clicks and provides attribution for any subsequent conversions from that traffic.
How To Generate A CAKE Tracking Link From The Campaign Card
To generate a CAKE Tracking Link from the Campaign Card, follow these steps:
Click on the Home tab of the Campaign Card
Click the Generate Link button
Validate the Affiliate and Campaign are correct
Select the Creative from the dropdown
Click Next
Click on the Unique Link to copy
How To Send Creatives And Tracking Links From The Campaign Card
To send a complete Creative Pack, which includes both CAKE Tracking Links and Creative Files, follow these steps:
Click on the Home tab of the Campaign Card
Click on the Send Creatives button
Select the Contact or All Contacts for the affiliate contacts you want to email
Select the Creative Type or All Creative Types to email to the Affiliate
Select the Creative or All Creatives
Click Next to email the Creative Pack
Note:
Your affiliate must have a contact with a deliverable email address before you can send a Creative Pack.
Additional Methods Via The Action Menu
As an alternative to the methods outlined above, you can also generate a CAKE Tracking Link or send a Creative Pack
from the Action Menu. The Action Menu opens from the three vertical dots in the top right corner of your screen.
FAQ
How do I modify the Creative Pack email that is sent to my affiliates?
You can modify Email Templates within the Email Templates tab of Setup.
How do I only send the email creatives to my affiliate?
The Send Creative Pack wizard provides a filter to select specific Creative Types.