This article will cover the following:
- This article will cover:
- What is a Clickless Postback URL?
- How Does CAKE’s Clickless Postback URL Work?
- How to Generate a Clickless Postback URL
This article will cover the following:
This article will cover:
What is a Clickless Postback URL?
CAKE’s Clickless Postback URL allows you to track conversions when the typical server-to-server tracking parameters, Request ID or UDID, are not available. This commonly occurs in mobile app campaigns, call tracking, and other "offline" conversion scenarios.
How Does CAKE’s Clickless Postback URL Work?
Unlike the Postback URL, the Clickless Postback URL will not require a Request ID for attribution and will instead use the Offer ID, Affiliate ID, Campaign ID, and Creative ID on the pixel call to attribute conversions to the appropriate mobile campaign.
How to Generate a Clickless Postback URL
First, the Clickless Postback URL functionality must be enabled in your CAKE system by the CAKE Technical Support Team. Please reach out to support@getcake.com if you need this functionality enabled.
To generate the Clickless Postback URL from the Offer card, follow these steps:
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Click on the Pixel button on the Home tab to open the wizard
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Select the Pixel for the Event you wish to track
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Click Next
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Select Clickless Postback from the Tracking Type dropdown
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Click to copy the Postback Only URL
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Click Finish to close the wizard
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Update the Affiliate, Campaign, and Creative IDs in the Clickless Postback URL
Here is an example of the Clickless Postback with ALL optional parameters generated by CAKE:
Once you have generated the Clickless Postback URL, you can update to one of the following structures depending on your tracking goals. This step is very important to ensure accurate attribution, payouts, and caps associated with the campaign.
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The Postback URL generated by CAKE will include the default Creative ID for the Offer selected, this value can be changed manually
Note:
The TRANSACTION_ID placeholder in the “t=” parameter of the Clickless Postback URL is for your advertiser to pass you their conversion ID associated with the conversion/event for your record-
If you have any questions, please reach out to your dedicated CAKE Client Success Manager/Account Manager or contact the CAKE Support Team at support@getCAKE.com.