This article will cover:
- Requirements For Integration
- How To Integrate CAKE To An Advertiser On CAKE
- How To Integrate An Affiliate On CAKE To CAKE
Requirements For Integration
There are two primary pieces to create a tracking integration between CAKE and another partner on CAKE. These two pieces allow you to track clicks and conversions in real-time.
The first item is a tracking link and the second is a Postback URL, which facilitates server-to-server tracking.
If you are the affiliate, you will be receiving a tracking link and providing the CAKE Postback URL to your advertiser.
If you are the advertiser, you will be receiving a postback URL and providing a tracking link to your affiliate.
How To Integrate CAKE To An Advertiser On CAKE
As the affiliate in this situation, you will need your advertiser's tracking link. This is also referred to as the redirect link.
This link will be configured within the Offer as the Landing Page within CAKE.
Before you place the CAKE tracking link, it will need to be configured to include CAKE's session ID token.
Example
https://{CAKEDomain}/?a=xxx&c=xxx&s1=#affid#&s2=#oreqid#
Before the CAKE Postback can be placed in your advertiser's CAKE platform, update it to include teh appropriate CAKE token.
Example
https://{CAKEDomain}/p.ashx?o=xx&e=xx&r=#s2#
Note:
The o= parameter can be optionally removed to effectively make this Postback URL a "Global Affiliate Pixel" within your advertiser's platform. The token used in s2= on the tracking link passes an offer-specific session ID, making this possible.
How To Integrate An Affiliate On CAKE To CAKE
As the advertiser in this situation, you will need to provide a tracking link and request a postback URL from your affiliate.
Before the CAKE tracking link can be placed as the landing page in your affiliate's CAKE system, update it to include the CAKE tokens.
Example
https://{YourCAKEDomain.com}/?a=xxx&c=xxx&s1=#affid#&s2=#oreqid#
Before your affiliate's CAKE Postback can be placed, update it to include CAKE's token.
Example
https://{CAKEDomain}/p.ashx?o=xx&r=#s2#&t=#leadid#
Note:
You can optionally remove the o= parameter from your affiliate's postback URL and apply this as a Global Affiliate Pixel. You can optionally pass your Conversion ID in the t= parameter.