This article will cover the following:

-How to view ECommerce Reports

Viewing ECommerce Reports

These reports give sku, brand, and storefront centric details about the orders that are transacted on the advertiser’s website.  CAKE provides multiple reports and drill downs to give you visibility on the types of traffic and orders being tracked.

Storefront Report – This is a high level view of each storefront that was defined and their corresponding order traffic.  You get a high level view of the revenue generated by each storefront.

Brand Report – This is a drill down available on the Storefront report that gives you a breakdown, delineated by brand, of the orders and revenue generated.

Category Report - This is a drill down available on the Storefront report that gives you a breakdown, delineated by your advertiser’s categories, of the orders and revenue generated.

Sku Report – This is a drill down available on the Brand and Category reports that gives you a breakdown, delineated by defined sku, of the orders and revenue generated.

Product Report – This is a drill down available on the Brand and Category reports that gives you a breakdown, delineated by defined product, of the orders and revenue generated.