Redirect Strategy



What this article will cover:

  • What is a Normal Redirect
  • What is an Offer/Vertical Level Redirect
  • What is a Global Redirect
  • Why Geo Retargeting Redirects Globally
  • How to Setup Geo Targets for Non-Allowed Countries
  • How to Setup a Tier Offer Contract Redirect
  • What is a Confirmation Page URL Redirect
  • What is a Creative Offer Link Redirect
  • What is an Upsell Redirect



What is a Normal Redirect


Under normal circumstances, a user clicking on a CAKE Unique Link will redirect to the Landing Page Link








What is an Offer/Vertical Level Redirect


Some circumstances will cause a user to be redirected to an Offer redirect and up the chain of redirects as opposed to going directly to the Global Redirect.

During these situations, the user will be redirected to the Campaign-level offer redirect unless one is not present in which case CAKE will look to the Offer Contract redirect then to the Vertical redirect.

If none of these are present the user will be redirected to the global redirect. Your global redirect should be a catch all for unusable traffic. We do not recommend using a global redirect for monetization.


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What is a Global Redirect


Some circumstances will cause a click to be redirected directly to the Global Redirect. If any of the factors below match, all traffic will be sent to the Global Redirect.


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Why Geo Retargeting Redirects Globally


Normally a geo-target mismatch is a reason why a user would be redirected to the Global Redirect. This occurs when a user from outside of the allowed countries attempts to access an offer.

However, country-specific redirects can be applied which would then constitute an Offer Redirect.


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How to Setup Geo Targets for Non-Allowed Countries


GeoTarget mismatch traffic can be redirected to a universal Offer.  This can be accomplished following these steps:

  1. Navigate to the Offer card 
  2. Click on the Traffic tab
  3. Click on the Targeting subtab
  4. Click Set Default GeoTargeting Redirect Offer button
  5. Select redirect Offer from the drop-down


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How to Setup a Tier Offer Contract Redirect


When using Affiliate Tiers you can specify a default redirect Offer for each tier's offer contract.  Follow these steps to implement this redirect:

  1. Navigate to the Offer card 
  2. Click on the Advanced tab
  3. Click the Offer Tiers subtab
  4. Click on the Add button
  5. Add redirect Offer
  6. Click Save to update your work


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As demonstrated above, a Campaign-level Offer redirect will take precedence over an Offer contract redirect. However, if there is no Campaign-level offer redirect the system will look to see whether there is a redirect offer specified for that Offer contract.




What is a Confirmation Page URL Redirect


Normally users who return to an offer within the defined click cookie days after converting will be redirected to the global redirect.

However, CAKE will reference the Confirmation Page link URL before redirecting a user to the global redirect. The Confirmation Page link is located just below the Redirect Parameters field.


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What is a Creative Landing Page Redirect?


If you have a specific Landing page link associated with a Creative you can place that on the Creativecard.  When a user clicks on that Creative they will be directed to that Landing page.

(Please note that the "Allow Link Override" is not referencing the offer link in this area. "Allow link override" has to do with AdTags and using the ckm_rdr parameter in your links.)


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What is an Upsell Redirect


Normally, users who return to an Offer within the defined click cookie days after converting will be redirected to the global redirect.

However, CAKE will reference upsells first.  If there is not an upsell CAKE will reference the Confirmation Page link mentioned in the previous step.

The upsell is unique in that it is an offer that can be tracked and a conversion can occur.

*** Upsell Conversions are not paid to the Affiliate ***


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