How To Integrate CAKE's Google Tag Manager Plugin (BETA)

There are two primary pieces to create a tracking integration between CAKE and a 3rd party attribution platform. These two pieces allow you to track clicks and conversions in real-time.

The first item is a tracking link and the second is a Postback URL, which facilitates server-to-server tracking.

If you are the affiliate, you will be receiving a tracking link and providing the CAKE Postback URL to your advertiser.

If you are the advertiser, you will be receiving a postback URL and providing a tracking link to your affiliate.

As the affiliate in this situation, you will need your advertiser's tracking link. This is also referred to as the redirect link.

This link will be configured within the Offer as the Landing Page within CAKE.

Before you place the Everflow tracking link, it will need to be configured to include CAKE's session ID token.

Example

https://{EverflowDomain}/xxx/xxx/?sub1=#oreqid#&sub2=#affid#

Note:

Everflow provides 5 Sub ID parameters for their affiliates to use. In the example above, we used sub1. You can choose to use Sub1, Sub2, Sub3, Sub4 or Sub 5.

Before the CAKE postback can be placed in Everflow, update it to include the appropriate Everflow Sub ID token.

Example:

https://{CakeDomain.com}/p.ashx?o=xxx&e=xxx&r={sub1}

As the advertiser in this situation, you will need to provide a tracking link and request a Postback URL from your affiliate.

If you have any questions, please reach out to your dedicated CAKE Client Success Manager/Account Manager or contact the CAKE Support Team at support@getCAKE.com.