Site Card

All of an Site's basic information is stored in the Info subtab:

• Name
• Storefront (if relevant and Ecommerce is being leveraged)
• Site Link: the product or site's landing page
• Confirmation Page Link: the page a user is redirected to if they click on a CAKE link again within the cookie period after converting
• SSL: a setting used if the conversion pixel is placed upon a secure thank you page (https)
• Default Payout: the default Affiliate payout
• Status: Active / Inactive / Pending
• Hidden: a setting that hides an Site from being visible in the Affiliate Portal. To be used as a 'test' or 'pause' mode.

Redirect related settings are maintained on this subtab:

• Conversion Behavior on Redirect: what should occur to conversions that result from clicks that occurred prior to hitting cap or after the Site has met cap.
• Expiration Date
• Redirect Site: will be overridden by the campaign level Site redirect if one is set
• Redirect 404: will be overridden by the campaign level Site redirect if one is set
• Redirect Domain: if a specific redirect domain is to be used for tracking links for this Site.
• Conversions From Whitelist Only: determines whether CAKE will only accept conversion pixels received from whitelisted IP's (set in the Advertiser tab).
• Track Search Terms From Non-Supported Search Engine: Will capture any 'search term' from referrer URL's even from non-recognized sources.

• Click Cookie Days
• Impression Cookie Days
• Click Trumps Impression
• Last Touch: changes the attribution model for this Site from the default first touch setting to last touch which recognizes the last unique Affiliate as the conversion source.
• Session Regeneration Seconds: see below
• Session Regeration Type: an override of the default cookie-based attribution to recognize a manual criteria as the 'unique' identifier. For example 'IP only' will recognize all clicks from the same IP as the same user, regardless of whether they actually are.
• Enable Transaction ID Deduplication: can be further enhanced to deduplicate transaction ID's across the entire Advertiser (but this setting must be checked on ALL relevant Sites for that Advertiser in order to accomplish this)

With all creative types other than a link, CAKE will automatically look for HREF links in the content of the file for the purpose of replacing them with our token for the click-through link - #url# - which will in turn be replaced by an actual tracking link for the respective partner and creative.

CAKE supports 4 different types of creatives:

Link: Simply a link that can be provided to an affiliate that will redirect to the Site link.

Email: Intended to be used in an email. Supported file types include: HTM, HTML or TXT file. In addition to the click-through link token (#url#) when third party suppression list management systems are being used, there is an additional token for unsubscribe links - #unsub#.

Image: CAKE will support any static image file type (such as a .png, .jpg, .gif) which will require the Affiliate to host and wrap with the respective click-through URL. CAKE can also support an HTML file in the event you get a coded flash creative, ad tag, or hosted creative. In this event, you may be uploading a HTML file or you may be uploading multiple files if the images are not hosted. The HTML file will be used for previews when available.

Flash: Shockwave Files (.swf) should be uploaded for this creative type.

There are two different import methods for creatives:

Add Creative: The Add Creative button is located in the Creative tab of the Site card and allows for the upload of individual creatives. This import tool supports any of the creative types.

Batch Creative Upload: The Batch Creative Upload button is also located in the Creative tab of the Site card and allows for multiple image or flash creative types to be uploaded at one time.

Click the Add Creative button and complete the Add a New Creative wizard (pictured above).

• Site: Site will auto-populate since we are adding creatives from the Site card
• Creative Type: Select the type of creative you want to upload
• Status: Only a status of Active will appropriately redirect to the Site link
• Name: Give the creative a relevant name

Once complete, click Next and Finish and the new creative card will populate.  For a separate document

Geo Targeting lets you select allowed countries, redirecting all traffic from outside those countries.
  This targeting method accounts for a country-level application so if you have additional regional targeting requirements please use RULES instead of GEO. Geotargeting works as follows:

• Users clicking on a CAKE unique link from an IP Address of an allowed country will redirect to the landing page as intended.
• Users clicking on a CAKE unique link from an IP Address of a disallowed country will redirect to a specified GeoTargeting redirect Site if one has been added, falling back to the standard redirect strategy.

Looking at the grid:

• Allowed countries are indicated with a green dot in the 'Allowed' column (which is sortable)
• Disallowed countries are indicated with a red dot in the 'Allowed' column.

Like most targeting applications, you will use RULES for its flexibility.

RULES assumes that all traffic is allowed except for the conditions listed. The rules are comprised of targets, which allow you to add layers of criteria for example, location and device.

• When a user clicks on a CAKE unique link, CAKE will evaluate every rule listed in the order it is listed, eliminating all redirect criteria.
• Whatever remains will track on the Site the traffic was sent to.

Looking at the grid:

• Rules are listed in the order processed.
• Rule status is indicated by green (Active) or red (Inactive) dots in the Active column.
• Rules can be shared among other Sites. Shared status is indicated by green (can be shared) or red (cannot be shared) dots in the Shared column.
• The redirect destination (Site contract or Site) for that rule is listed in the Redirect column.
• There are two icons on the right: Edit indicated by the paper and pen icon and Delete indicated by the stop-sign icon.

The Affiliate Portal subtab contains additional information relevant to the affiliates who have an active campaign with this Site displayed in the Affiliate Portal.

Preview Link: A direct link to the landing page, intended to provide the Affiliate a preview of the page they are directing traffic to. This link is not intended to drive traffic to as it will not track.

SiteDescription: A space to include any details that may be beneficial for affiliates to know regarding that Site such as the conversion point and optimal audiences.

Restrictions: If the user has specific restrictions for this Site (such as allowed countries and specific payment exclusions), they can be defined here and affiliates will be able to see the text or html from their Affiliate portal in their Sitecard.

Advertiser Extended Terms: If the advertiser has specific extended terms that an affiliate must agree to or that conflict with your general terms and conditions, they can be defined in this text box.  Affiliates will see the text when accessing the campaign card, and the affiliate is required to click the "I agree to the Terms & Conditions" checkbox before being granted access to the Site. This will occur every time the conditions are changed.

Testing Instructions: Any testing instructions for this Site can be defined here and is strongly recommended if any validations are in place, if your Advertiser requires certain data entries to specify tests (sample credit card numbers, or first name = 'TEST', etc), or if there are any helpful tips or tricks to successfully submitting a test to verify the Affiliate conversion pixel fires.