This article will cover:

  • What is a Campaign in CAKE?
  • How to Create a Campaign
  • Campaign Wizard


What is a Campaign in CAKE?


A Campaign in CAKE is the one to one relationship between the Source and an Offer.  You can see the relationship of the Campaign to the Source and the Offer in the breadcrumbs below the campaign name (highlighted above). Both breadcrumbs are clickable, providing access to the other cards to review additional information or take further actions.


Create a Campaign - Offer Card



To add a new Campaign:  

  1. Open an Offer card
  2. Click on the Campaigns tab
  3. Click the Add Campaign button
  4. The Campaign Creation wizard will open to allow you to enter the necessary details


Create a Campaign - Source Card



To add a new Campaign:  

  1. Open a Source card
  2. Click on the Campaigns tab
  3. Click the Add Campaign button
  4. The Campaign Creation wizard will open to allow you to enter the necessary details


Creating Campaigns through the Main Tab dropdown.



You can additionally create Campaigns through the Channels tab dropdown.

  1. Hover over the Channels tab
  2. Hover over Campaigns which will display a side menu
  3. Click on Add Campaign


Create a Campaign Wizard


  1. Select the Channel
  2. Select the Source
  3. Select the Offer
  4. Select the Price Format
  5. Enter the Price (payout to the source - cost)
  6. Select the Status. (Active/Inactive/Pending) Only active campaigns allow for a normal redirect of traffic to the offer's landing page.  Inactive and pending campaigns will redirect any traffic sent to that campaign through the redirect strategy.