Anura is a 3rd party fraud detection company that monitors click and conversion behavior to provide users with actionable feedback. The Anura integration within CAKE enables users to seamlessly monitor traffic globally and at the offer or campaign level.
By integrating with a fraud partner, CAKE customers gain the ability to make real-time decisions based on CAKE's performance tracking platform and fraud detection algorithms together! The solution provides an effective way to detect fraud ahead of conversion traffic. If a conversion is determined to be fraudulent, marketers can decide to invalidate it on the spot.
Fraud detection can help marketers better optimize their advertising spend and result in more accurate pricing for all traffic sources.
Along with being able to score all traffic, this integration gives users the option to only score conversions for specific Offers and/or Campaigns. This additional functionality gives users more control over which offers and campaigns will be scoring conversions.