This article will cover the following:

  • What is Anura?
  • Setting up Anura within CAKE
  • Where to add Anura credentials within CAKE
  • How to Score Conversions at the Offer level
  • How to set the behavior of the redirect and payment once fraud is detected
  • How to Score Conversions at the Campaign level
  • How to view reports with Scored Conversions



What Anura Does


Anura monitors and scores your traffic so that you can filter out fraudulent conversions/events in real-time before it is redirected to your Advertiser.  

By integrating with a fraud partner, CAKE Customers gain the ability to make real-time decisions based on CAKE's performance tracking platform and fraud detection algorithms together! The solution provides an effective way to detect fraud ahead of conversion traffic. If a conversion is determined to be fraudulent, marketers can decide to invalidate it on the spot. 

Fraud detection can help marketers better optimize their advertising spend and result in more accurate pricing for all traffic sources. 

Along with being able to score all traffic, this integration gives users the option to only score conversions for specific Offers and/or Campaigns. This additional functionality gives users more control over which offers and campaigns will be scoring conversions.




Integrating Anura Within CAKE


In order to leverage Anura scoring within CAKE, you must first add your Anura Instance ID to the Third Party Settings within your CAKE instance.   

Click on the Setup Main Tab >Click on the Settings Sub Tab >Click on the Third Party Integration Settings Sub Tab 

On the Third Party Integration Settings page under the Fraud Settings section, please do the following:

  1. Select Anura from the Fraud Integration drop-down
  2. Add your Anura Instance ID
  3. Allowed Conversion Type: Select from the dropdown if you would like to score Conversions, Events and/or Both


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  • Click the "Save" button located at the bottom of the page

 



On the Third Party Integration Settings page under the Fraud Settings section, please do the following:

  1. Select Anura from the Fraud Integration drop-down
  2. Add your Anura Instance ID
  3. Allowed Conversion Type: Select from the dropdown if you would like to score Conversions, Events and/or Both

  4. Enable Conversion Scoring, choose "Yes"

  5. Conversion Invalidation Threshold will allow you to choose from the following options: Allow all Conversions or Suspect.  Warning and Bad are not yet available in the product yet.  Coming soon!

  6. Click the "Save" button located at the bottom of the page



Offer Card Settings - Conversion Scoring


To set up Anura at the Offer Card Level, enable the Enable Conversion Scoring and set your Conversion Invalidation Threshold from the Home Tab > Attribution sub tab.



If you do not wish to invalidate all Campaigns under a specific Offer, but would prefer to set up Anura at a more granular level, please see Campaign Card Settings - section below.



When a conversion occurs and the Enable Conversion Scoring is enabled on the Offer Card, CAKE utilizes the Offer Level configuration for Conversion Behavior on Redirect to determine how payment to/from and Affiliate and Advertiser will be handled. If nothing has been configured on the Offer Card Level or if the Conversion Behavior On Redirect is set to "Default to Global Setting", CAKE will fall back to the "Conversion Behavior on Redirect" setting at the Global Level. The Global Level Settings can be found by clicking on the Setup Main Tab > Settings Sub Tab > Tracking Settings > Conversions.


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Campaign Card Settings


To set up Anura at the Campaign Card Level, enable the Enable Conversion Scoring and set your Conversion Invalidation Threshold from the Home tab > Info sub tab. 


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If you wish to invalidate all Campaigns tied to a single Offer, please see Offer Card Settings - section above.



When a conversion occurs and the "Enable Conversion Scoring" is enabled on the Campaign Card, CAKE utilizes the Offer Level configuration for "Conversion Behavior on Redirect" to determine how payment to/from and Affiliate and Advertiser will be handled. If nothing has been configured on the Offer Card Level or if the "Conversion Behavior On Redirect" is set to "Default to Global Setting", CAKE will fall back to the "Conversion Behavior on Redirect" setting at the Global Level. The Global Level Settings can be found by clicking on the Setup Main Tab > Settings Sub Tab > Tracking Settings > Conversions.




Where Can You See Suspect Conversions in CAKE?


There are two reports in CAKE today where you can view what conversions have been identified as "suspect", the Fraud Report and the Conversion Report.

  1. Fraud Report
  2. Conversion Report

The Fraud Report is located under the Reports Main Tab > Stats Sub Tab > Quality Sub Tab > Fraud.  You can also access the Fraud Report by clicking on the Channels Main Tab > Stats Sub Tab > Technology Sub Tab (located to the left of the graph) > Fraud Disposition.


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The Conversion Report is located under the Reports Main Tab > Stats Sub Tab > Traffic Sub Tab > Conversions.  You can also access a Conversion Report at a more granular level by clicking on a hyperlink within a drilldown that is displaying conversions (paid/non-paid).

Example: On the Master Campaign Report, when you click into a hyperlinked conversion from the Conversions and/or the Paid column, a more granular view of the conversion data will display in a mini Conversion Report.


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The Conversion Score column is not enabled by default in your CAKE instance. To add the column that displays Anura's dispositions for invalidated conversions within your CAKE instance on the Fraud Master Report, Conversion Master Report and mini Conversion Reports, click on the "Edit View" icon > enable the Conversion Score checkbox > click the "Update View" button and/or "Create New View" button.



Master Report - Edit View Icon



Mini Conversion Report - Edit View Icon


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If you have any questions regarding the Anura and CAKE integration, please reach out to your dedicated CAKE Client Success Manager/Account Manager or to the CAKE Support Team at support@getCAKE.com.