This article will cover the following:
- What Does Standardizing Events Mean?
- How To Set An Event Third Party Name
- Example Of Standardizing Events Across Multiple Advertisers
- What Is The Event Third Party Name (en=) Parameter?
- Example Postback With Event Third Party Name Parameter
What Does Standardizing Events Mean?
When you work with multiple Advertisers in similar industries, you may notice that they tend to track the same user actions across their funnels (even though they may use slightly different naming conventions). Standardizing events is the process of creating a single set of events with the same third party names for each Advertiser in your CAKE account. This creates uniformity in reporting and allows you to measure the same KPIs across your Advertisers.
How To Set An Event Third Party Name
When you first create an event, you are required to specify a name and optionally specify a third party name. Click here for more details on how to create events. Otherwise, to add a third party name to an existing
If you have any questions, please reach out to your dedicated CAKE Client Success Manager/Account Manager or contact the CAKE Support Team at support@getCAKE.com.