Table of Contents
- This article will cover:
- Whats Is The FCC's 1-To-1 Consent Requirement?
- What Is The "Find Eligible Buyers" Feature In CAKE?
- How Is Buyer Eligibility Determined?
- How Do I Enable Find Eligible Buyers On My Offer?
- How Do I Make The Find Eligible Buyers Request?
- How Do I Skip Required Or Validated Fields On The Find Eligible Buyers Request?
- How Do I Skip Filters On The Find Eligible Buyers Request?
This article will cover:
Whats Is The FCC's 1-To-1 Consent Requirement?
The Federal Communications Commission (FCC) has introduced new regulations in the US, effective January 27th, 2025, which will help combat illegal robocalls and robotexts. This ruling addresses common practices in the lead generation space where data is often resold and therefore contacted without clear, direct consumer approval first. The key requirement is one-to-one consent, meaning each consumer must provide explicit consent for their data to be shared with a specific buyer. Failure to comply with this regulation may lead to penalties, lawsuits, and repetitional damage.
What Is The "Find Eligible Buyers" Feature In CAKE?
CAKE's solution, referred to as Find Eligible Buyers, is designed to ensure compliance with the new FCC rulings while making it easy for our clients to integrate with their websites and current setups in CAKE. When enabled, CAKE dynamically identifies all the buyer(s) eligible to purchase the lead and presents a server-side response. The page owner is then responsible for storing this response, displaying key information to the consumer, then telling CAKE which buyers the consumer opted into so CAKE can appropriately route them.
Our solution is currently in BETA testing stage. Meaning, it is close to being finished but still being refined. Early Adopters are encouraged to provide feedback to help us identify any bugs or improvements needed before it's fully released.
How Is Buyer Eligibility Determined?
Eligibility is determined in 1 of 2 ways depending on the type of buyers you are working with:
- If working with a direct buyer, eligibility will be determined by evaluating the buyer's schedule, caps, credit, routing rules, filters, and other criteria configured directly in the CAKE UI.
- If working with a lead aggregator/broker (someone reselling the lead on their end) eligibility can further be determined by sending a ping to the buyer's system.
To successfully integrate a lead aggregator/broker, they must be able to support ping/post on their end and within their ping response, they must be able to include the name of their buyers and associated TCPA language per buyer.
How Do I Enable Find Eligible Buyers On My Offer?
To enable Find Eligible Buyers, follow these steps:
- Navigate to the Off
er Card
- Click the Lead Gen tab
- Click the Routing sub tab
If you have any questions, please reach out to your dedicated CAKE Client Success Manager/Account Manager or contact the CAKE Support Team at support@getCAKE.com.