This article will cover the following:
Why Offer Caps Matter
Without caps, an unexpectedly high-performing offer could exhaust an advertiser's budget in hours. Caps act as an automatic brake — pausing or stopping the offer once a defined threshold is reached — protecting advertiser spend and keeping campaigns within agreed limits.
Caution:
Once an offer hits its cap, CAKE stops accepting conversions or clicks for that offer. Affiliates sending traffic to a capped offer may see their links redirect to a fallback URL with no conversion credit.
Once an offer hits its cap, CAKE stops accepting conversions or clicks for that offer. Affiliates sending traffic to a capped offer may see their links redirect to a fallback URL with no conversion credit.
Cap Types Explained
| Cap Type | What It Limits | Resets |
|---|---|---|
| Daily Cap | Maximum conversions accepted in a single day. | Midnight each day. |
| Monthly Cap | Maximum conversions for the calendar month. | 1st of each month. |
| Overall Cap | Lifetime maximum conversions for the offer. | Never — offer pauses permanently when reached. |
| Revenue Cap | Total payout dollar amount rather than conversion count. | Depends on your configuration — daily, monthly, or overall. |
How to Configure Caps on an Offer
1
Navigate to Offers and open the offer you want to cap.
2
Go to the Caps tab within the offer settings.
3
Enter the cap value for each cap type you want to enable. Leave unused cap types blank or set to zero.
4
Set the Cap Action — what happens when the cap is reached: pause the offer, redirect to a fallback URL, or stop accepting traffic entirely.
5
Click Save. Caps take effect immediately for new traffic.
Tip:
Set your cap slightly above expected volume to absorb traffic spikes, then use cap alerts to get notified before the cap is actually hit.
Set your cap slightly above expected volume to absorb traffic spikes, then use cap alerts to get notified before the cap is actually hit.
Setting Cap Alerts
Cap alerts notify you by email when an offer reaches a percentage of its cap. Set them up at Admin → Notifications using the "Offer Cap Percentage Reached" trigger.
| Alert Threshold | Best Use |
|---|---|
| 80% | Standard early warning — gives you time to top up the cap or find replacement offers. |
| 90% | Urgent warning — traffic will cap out very soon. |
| 100% | Confirmation that the offer has capped and traffic has stopped. |
If you have any questions, please reach out to your dedicated CAKE Client Success Manager/Account Manager or contact the CAKE Support Team at support@getCAKE.com.