Managing Offers in CAKE

Jeff Olliver

Modified on: Sat, 20 Jun, 2026 at 8:28 PM

This article will cover the following:

What Is an Offer?
How Advertisers Create and Configure Offers
Offer Statuses
How Affiliates Find and Apply for Offers
Offer Caps

What Is an Offer?

An offer is a campaign created by an advertiser that affiliates can apply to promote. It contains the key details of a promotion — what's being advertised, how much affiliates earn for each conversion, where traffic should be sent, and any rules or limits that apply.

Note:
Think of an offer as a job posting: the advertiser sets the terms, and affiliates decide whether they want to participate. Advertisers create and manage offers. Affiliates browse, apply for, and promote them.

How Advertisers Create and Configure Offers

To create a new offer, go to Offers in your CAKE dashboard and click Add Offer. You'll work through a series of settings that control how the offer behaves.

Name your offer. Choose a clear, descriptive name affiliates will immediately understand — e.g. "Summer Sale — US Traffic Only" rather than something generic.

Set the payout. Choose CPA (cost per action), CPC (cost per click), or CPL (cost per lead). Enter the payout amount and select the currency.

Enter the destination URL. This is the landing page where affiliate traffic will be sent. Double-check it is live before activating the offer.

Set an expiration date (optional). CAKE will automatically change the offer status to Expired when the date passes.

Configure additional settings. Add a description, upload creative assets, restrict by country or device type, assign a vertical, and set offer caps.

Save and activate. Set the status to Active when you're ready for affiliates to apply and send traffic.

Caution:
Always test your destination URL and tracking link before setting an offer to Active. A broken link means lost traffic and frustrated affiliates.

Offer Statuses

Status	What it means	Affiliates can apply?	Traffic accepted?
Active	The offer is live and running normally.	Yes	Yes
Paused	Temporarily stopped by the advertiser.	No	No
Expired	The offer has passed its end date or was manually expired.	No	No
Pending	Created but not yet live — awaiting review or final setup.	No	No

Tip:
Use Paused when you need a short break but plan to resume. Use Expired for offers that are permanently finished.

How Affiliates Find and Apply for Offers

Once logged into your affiliate account, you can browse all available offers through the Offer Marketplace or Offer Listing. Use the search and filter tools to narrow down by vertical, payout type, country, or keyword.

Click on an offer to open the detail page. Review the full description, payout structure, and any terms or restrictions.

Click Apply to submit your application. Some offers auto-approve; others require advertiser review.

Once approved, CAKE generates your unique tracking link. Use this link — and only this link — in all your promotions.

Place your tracking link in your ads, emails, or content and monitor performance in Reports.

Caution:
Only promote an offer using the traffic types and methods listed in its terms. Violating offer terms can result in conversions being reversed or your account being suspended.

Offer Caps

Offer caps are limits that advertisers set to control how many conversions or how much spend an offer can accumulate over a given period. Without caps, an unexpectedly high-performing offer could exhaust an advertiser's entire budget in hours.

Cap Type	What it limits	Common use case
Conversion Cap	Total number of conversions accepted	Limiting how many leads or sales are paid out
Daily Cap	Conversions per day — resets at midnight	High-volume campaigns needing daily spend control
Monthly Cap	Conversions per calendar month	Budget-controlled monthly campaigns
Revenue Cap	Total payout amount rather than conversion count	Fixed advertiser budgets

If you have any questions, please reach out to your dedicated CAKE Client Success Manager/Account Manager or contact the CAKE Support Team at support@getCAKE.com.