The pixel log displays all the pixel attempts made by your Advertisers for any of your offers, active or inactive, for the purposes of better understanding how your Advertisers have implemented your pixel(s).
*Please note: CAKE only stores the complete pixel log for a trailing 3 months
To access the pixel log, click on the main Advertisers tab and on the resulting left-hand sub-menu, click on Pixel Log at the
The report includes filters for: Advertiser tags, Advertiser, Offer tags, Offer, and active/all status ('Hide Inactive Offers' checkbox), and date.
The default will be all offers for the current day but can be adjusted.
The Main Page
Attempted: the number of calls that were made to CAKE Basic for that Offer
Ignored: the number of calls that were ignored by CAKE Basic. All dispositions listed later in this document
Converted: the number of calls that counted towards a valid conversion
Whitelisted: the number of calls that were made from a whitelisted IP
From: date and time of the earliest pixel call in that date range
To: date and time of the most recent pixel call in that date range
When you click on the hyperlinked 'Attempted' number, it will open a new tab with the pixel log for that specific offer.
Offer Pixel Log
The data shown here includes:
IP Address: the IP the pixel call was made from (with a server pixel you would expect this IP to be constant or limited at the very least)
URL: the pixel call URL
Referrer: the URL the call was made from
Conversion: the conversion/lead ID if converted
Disposition: the disposition of the pixel call (see full list below)
Offer Not Found - specific to Advertiser pixels, we could not identify the Offer based on the cookie/request ID
Cookie/Session Not Found - CAKE Basic could not find a cookie or did not recognize the request ID
Conversion Pixel Not Allowed On CPM Offer - CPM's are designed to track impressions only and cannot be combined with any conversion
Step Conversion Stored
IP Over Max Connections Per Second
IP Not Whitelisted (only if IP whitelist is enabled for that Advertiser/Offer) - (only if IP whitelist is enabled for that Advertiser/Offer)
Invalid Step Pixel
Duplicate Step Pixel
Conversion Pixel Before Lead Submission - (hosted/host and post only)
Lead Revenue Updated
Pixels Fired After CPC
Pixels Fired After Lead Submission
Pixels Fired On Postback Fallback