Reporting in CAKE Basic

Clicking the Advetiser main tab will land you in the Stats section by default. The top of this section will show you a pie chart of the top 10 of whatever information you choose to review. This pie chart is where you have the ability to view reporting based on Offers, Advertisers, Campaigns for the basics.

You will also have a few other reporting options such as:
Technology, which will show you information based on operating systems, devices, browsers, etc.
Demographics, which will show you the Country and Language
and Traffic, which is a compilation of a daily report, click report, and a conversion report.

Clicking the Affiliate main tab will land you in the Stats section by default. The top of this section will show you a pie chart of the top 10 of whatever information you choose to review. This pie chart is where you have the ability to view reporting based on Affiliates, Offers and Campaigns for the basics.

You will also have a few other reporting options such as:
Technology, which will show you information based on operating systems, devices, browsers, etc.
Demographics, which will show you the Country and Language
and Traffic, which is a compilation of a daily report, click report, and a conversion report.

Both the Advertiser and Affiliate Stats sections also include a Detailed Report, which will show you all the information from the above Pie Chart, but also expands out to ALL entities, rather than the top 10. Clicking the expand button will make the Detailed Report move to full screen for easier viewing.

All of the columns are sortable either Ascending or Descending by clicking on the column header. You will also notice a set of icons to the left of your report. Those icons are how you will drill down into all of your Report. To see what an icon will show you, you can simply hover over the icon. As you click into each icon, they will open for you as another window to the right.