This document outlines how to Add a Buyer Contract and explains Delivery Schedule


The Delivery Schedule tab will allow you to build out your Buyer’s daily schedule for this specific Buyer Contract.

The Schedule includes the days of the week this Buyer Contract can buy leads, the times during the day they are available, how many leads this Buyer Contract can purchase on a daily basis and how much the Buyer is purchasing each lead for on a given day.

 


Type: This drop down includes 3 options: Exclusive, Multisell or Hybrid.

  • Exclusive means that leads selling to this Buyer Contract can not sell to any other Buyer Contract. The Buyer has Exclusive rights to the lead.
  • Multisell means that the leads selling to this Buyer Contract also have to sell to another Buyer Contract as well. If another Buyer Contract is not available to purchase the lead, the lead will not sell at all.
  • Hybrid will accept a Multisell lead but if another Buyer Contract is not available to also purchase the Multisell lead, the Buyer can still purchase the lead as if it were Exclusive. In terms of which the system looks for first, cupCAKE looks for the highest possible revenue.

Sweeper: A Sweeper is a Buyer Contract, per day that it is checked, that can purchase a multi-sold lead at a lower price.

Priority: Clicking Priority informs CAKE Basic to ignore the default Price Priority and prioritize which Buyer Contract to sell a lead to based on Priority and specifically the ranking specified on the Buyer Contract's Post Information tab. CAKE Basic only looks at each day individually, so it must be checked on the respective days in the Buyer Contract Delivery Schedule.

No Return: Clicking No Return will disable the Buyer’s ability to return leads sold to this Buyer Contract. CAKE Basic only looks at each day individually, so it must be checked on the respective days in the Buyer Contract Delivery Schedule.