This document outlines what is controlled in the Attribution sub-tab on the Offer card.

Click Cookie Days: This sets the number of days that a CAKE Basic Cookie will reside on the user’s browser after clicking a CAKE Basic unique link. For Lead Gen offers, this also serves as the look-back window for lead deduplication. This is set to 30 days by default. Changing the Click Cookie Days will not affect users that already have a Cookie on their computer.

Impression Cookie Days: This sets the number of days that a CAKE Basic Cookie will reside on the user’s computer after an impression has been generated. This is also set to 30 days by default. Changing the Impression Cookie Days will not affect users that already have a Cookie on their computer.

Enable View Thru Conversions: This option only functions if CAKE Basic is tracking an Impression Pixel. CAKE Basic will track a Conversion for a user that never clicked on a Unique Link but instead triggered an Impression Pixel to fire and landed on the page where the Conversion Pixel was placed.

Click Trumps Impression: If checked, CAKE Basic will attribute the Conversion to the Affiliate who generated a Click as opposed to the Impression. This feature only works if View Thru Conversions are enabled.

Disable Click Deduplication: Selecting this box will disable Click Deduplication, meaning you can now receive duplicate clicks on this offer.

Last Touch: Last Touch will give credit for the conversion to the last Affiliate that generated the lead, rather than first touch, which is how CAKE Basic handles conversions by default.