The purpose of this document is to educate a user on the Redirect Strategy in CAKE.
A Normal Redirect
Under normal circumstances, a user clicking on a CAKE Unique Link will redirect to the Offer Link
Offer Redirect / Vertical Redirect
Some circumstances will cause a user to be redirected to an Offer Redirect and up the chain of redirects as opposed to going directly to the Global Redirect.
During these situations, the user will be redirected to the Campaign-Level Offer Redirect unless one is not present in which case CAKE will look to the Offer Contract Redirect, then the Vertical Redirect.
If none of these is present, the user will be redirected to the Global Redirect.
Some circumstances will cause a user to be redirected directly to the Global Redirect.
CAKE does not charge for click traffic sent to the Global Redirect.
Unique Circumstances - Geo Retargeting
Normally, a Geo Target Mismatch is a reason why a user would be redirected to the Global Redirect.
This occurs when a user from outside of the Allowed Countries attempts to access an Offer.
However, country-specific Redirects can be applied which would then constitute an Offer Redirect instead.
Setting GeoTarget Redirect for all non-allowed countries
GeoTarget Mismatch traffic can be redirected to a universal offer by going to your GeoTargeting section on your Offer card and specifying your redirect offer.
Please note: a campaign-level Offer redirect will take precedence over an Offer Contract redirect. However, if there is no campaign-level Offer redirect, it will look to see whether there is a redirect offer specified for that Offer Contract.
Unique Circumstances - Thank You Link
Normally, users who return to an Offer within the defined Click Cookie Days after Converting will be redirected to the Global Redirect.
However, CAKE will reference the Thank You Link URL first before redirecting a user to the Global Redirect.