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What are Price Formats and How Do I Use Them?

This lesson will explain our price formats, and what each one means.

Price Formats:


As you can see in the image above, CAKE Basic offers 5 different price formats - which define what action we pay your Affiliate on, and with what guidelines (a flat amount per action, a revshare, a set amount overall, etc.). When adding your Offer, you must select one price format which will be your default.

  • CPA: Cost per Aquisition - This price format is used for any offer where your Affiliate will be paid the same amount any time a conversion is recorded. Ex: If you pay your Affiliate $5 if the user fills out a form and hits submit.
  • CPC: Cost per Click - This price format is used when you pay your Affiliate every time a user clicks their unique link. This means that the 'conversions' CAKE Basic records reflects your unique clicks, and subsequent actions cannot be tracked unless you utilize our Events feature.
  • CPM: Cost per Thousand Impressions - This price format is used when you are paying your Affiliate based on impressions (views). Every time your banner is viewed, that will count as an impression and every 1,000 impressions, a 'conversion' will be tracked. On a third party offer, similarly to CPC's, if subsequent actions are to be tracked, our Events feature must be used. With a lead gen (Hosted or Host and Post offer) offers, the lead must be sold and revenue can still be tracked without implementing additional Events.
  • Fixed: This price format allows you to pay your Affiliate one set price over a period of time regardless of the number of conversions generated. Ex: You pay your Affiliate $1000. Whether your Affiliate only generates 1 conversion, or 200 conversions you pay $1000.
  • Rev Share: This price format allows you to pay your Affiliate a percentage of whatever you receive from the Advertiser. Ex: You select a RevShare of 25% paid to your Affiliate. If your Advertiser pays you $50, you will be paying your Affiliate $12.50 (25% of $50)

Multiple Price Formats per Offer


Although you can only select one price format to be your default price format for your offer, you do have the ability to set up multiple price formats for each offer. This is handled by a feature called Offer Contracts, which allow you to set up various versions of one offer. As you can see in the image above, we have created 6 offer contracts with some having a different price format.

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