As outlined in the Conversion Pixel Variables doc, the Transaction ID parameter in the pixel is your Advertiser's opportunity to pass a unique value associated to the conversion to cupCAKE so that you can audit your conversions against theirs.
So if you recorded 10 conversions, and your Advertiser recorded 8 - you could pinpoint which 2 conversions account for the discrepancy based on matching up our transaction ID's with your Advertiser's reports.
Where does the transaction ID show up in cupCAKE?
If you received this pixel from your Advertiser: http://caketrack.com/p.ashx?o=1001083&t=c1
That value displays in the conversion report under the "Transaction ID" column
The conversion card would register that value as the Transaction ID
And this transaction ID is searchable in the main search bar under "conversions".
